Digital Media Specialist
3 weeks ago
We are an extremely fast-growing health and wellness company that focuses heavily on branding and paid media to fuel our rapid growth.
We have an incredibly positive and collaborative culture and are looking for a Digital Advertising Specialist who will be the creative mastermind to orchestrate our ad campaigns on various ad platforms, primarily Meta.
Key Responsibilities:
- Setting up, managing, and analyzing paid media campaigns to optimize spend for sales growth while minimizing customer churn and acquisition costs.
- Collaborating with multiple teams, including content, graphic design, international expansion, video editors, and more.
- Unleashing creativity through A/B testing for eye-catching creatives and captivating landing pages to discover engagement and conversion optimization secrets.
- Harnessing data to forge a conversion rate optimization strategy and testing plan that drives market domination.
- Tracking and analyzing the performance of each advertising channel and campaign like a true mastermind.
- Optimizing customer experience by taking a top-level view of our sales funnel, SEO, customer support, and branded site.
- Coordinating and strategizing with the content team to share wins and losses and develop new optimizations.
- Staying ahead of industry standards and new media programs/opportunities.
- Serving as the point person for individual customer acquisition funnels, collaborating seamlessly with every department.
Requirements:
- Experience spending large sums of money per month on digital marketing platforms, preferably Meta.
- Strong copywriting and intuitive marketing skills to create Facebook and Google ad copy.
- A willingness to learn new concepts and systems quickly.
- An attention to detail that is unparalleled.
- The ability to juggle multiple projects with ease.
- Visionary communication skills that can captivate any audience.
- A self-motivated drive to achieve greatness.
- Bonus: Native advertising experience utilizing outbrain and taboola.
- Understanding and delegating AB tests for optimal media spend efficiency outcomes.
- Proficiency in spreadsheets (Microsoft Excel and Google Docs).
We offer a competitive salary of $85,000 - $100,000 per year, depending on experience, plus benefits and opportunities for growth and development.
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