Digital Media Specialist

3 weeks ago


Henderson, Nevada, United States Inno Supps Full time
Job Description

We are an extremely fast-growing health and wellness company that focuses heavily on branding and paid media to fuel our rapid growth.

We have an incredibly positive and collaborative culture and are looking for a Digital Advertising Specialist who will be the creative mastermind to orchestrate our ad campaigns on various ad platforms, primarily Meta.

Key Responsibilities:

  • Setting up, managing, and analyzing paid media campaigns to optimize spend for sales growth while minimizing customer churn and acquisition costs.
  • Collaborating with multiple teams, including content, graphic design, international expansion, video editors, and more.
  • Unleashing creativity through A/B testing for eye-catching creatives and captivating landing pages to discover engagement and conversion optimization secrets.
  • Harnessing data to forge a conversion rate optimization strategy and testing plan that drives market domination.
  • Tracking and analyzing the performance of each advertising channel and campaign like a true mastermind.
  • Optimizing customer experience by taking a top-level view of our sales funnel, SEO, customer support, and branded site.
  • Coordinating and strategizing with the content team to share wins and losses and develop new optimizations.
  • Staying ahead of industry standards and new media programs/opportunities.
  • Serving as the point person for individual customer acquisition funnels, collaborating seamlessly with every department.

Requirements:

  • Experience spending large sums of money per month on digital marketing platforms, preferably Meta.
  • Strong copywriting and intuitive marketing skills to create Facebook and Google ad copy.
  • A willingness to learn new concepts and systems quickly.
  • An attention to detail that is unparalleled.
  • The ability to juggle multiple projects with ease.
  • Visionary communication skills that can captivate any audience.
  • A self-motivated drive to achieve greatness.
  • Bonus: Native advertising experience utilizing outbrain and taboola.
  • Understanding and delegating AB tests for optimal media spend efficiency outcomes.
  • Proficiency in spreadsheets (Microsoft Excel and Google Docs).

We offer a competitive salary of $85,000 - $100,000 per year, depending on experience, plus benefits and opportunities for growth and development.



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