Digital Transformation Specialist

DemandLab is seeking a skilled Martech Solutions Architect to join our team. As a key member of our delivery team, you will play a critical role in designing and delivering innovative marketing technology solutions that drive business growth for our clients.

This is an exceptional opportunity for a talented individual with expertise in marketing automation, CRM, and data analysis. You will work closely with our clients to understand their goals and challenges, and develop tailored solutions that meet their needs.

Your primary focus will be on designing, implementing, and maintaining tactical items such as advanced lead scoring models, programming, reporting, and actionable insights for client acquisition and engagement programs. You will also lead the implementation and program execution of marketing and sales platforms, including marketing automation, CRM, and ancillary platforms.

In addition to your technical skills, you will possess excellent communication and project management abilities, with a strong emphasis on customer satisfaction and timely collaboration.

• Design and present innovative and cost-effective solutions to clients, leveraging industry best-practices to enable seamless customer experiences or journeys
• Implement advanced lead scoring models to support the lead lifecycle and customer journey
• Create programming, reporting, and actionable insights for client acquisition and engagement programs
• Lead the implementation and program execution of marketing and sales platforms, including marketing automation, CRM, and ancillary platforms
• Provide admin-level consulting and execution for client marketing and sales technology platforms

• 5+ years of experience in marketing/demand generation, with a minimum 4+ years of Marketo experience (other relevant marketing automation platform experience a plus)
• 4+ years of Salesforce experience (Microsoft Dynamics experience a plus)
• 2+ years of relevant marketing data analysis experience
• Associate degree (2 year) or higher in a related field or equivalent related experience

• Health Care Plan Contribution (Medical)
• 100% paid Dental & Vision
• Retirement Plan matching (401k/RRSP)
• 100% paid Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Flexible Work Plans
• Training & Development
• Work From Home
• Personal and Professional Development FundingEstimated Salary: $85,000 - $110,000 per annum