Creative Director

3 days ago


New York, New York, United States Popular Full time
Job Overview

We are seeking a highly skilled and experienced Creative Manager to lead our brand identity and creative vision across all marketing channels. This role demands a dynamic, hands-on leader who can bridge strategy and execution, driving end-to-end brand experience and aligning content with the bank's vision for modern, accessible banking.

Key Responsibilities:
  • Lead and Inspire Creative Vision: Set the visual tone and maintain Popular Bank's brand identity, ensuring all creative outputs adhere to brand standards across print, digital, social, and out-of-home channels.
  • Campaign Development: Guide the ideation, design, and production of campaign materials that reflect Popular Bank's brand and marketing goals. Participate in high-level campaign strategy sessions to ensure alignment and effectiveness.
  • Design Excellence and Execution: Ensure high-quality creative execution, from concept through final production, delivering projects that are both visually compelling and technically sound.
Requirements
  • Minimum 10 years of design and brand experience, with strong strategic and conceptual abilities and a portfolio that exemplifies innovation, craftsmanship, attention to detail.
  • Demonstrated expertise in design, photography, typography, and digital advertising, including 2D/3D animation, live-action, and still photography.
  • Technical Proficiency: Proficiency in MS Office, Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects), and Figma.
  • Leadership Qualities: Self-directed and adaptable, with a proven ability to inspire and lead teams in a fast-paced, collaborative environment.

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