Brand Marketing Manager

2 days ago


Englewood, Colorado, United States DISH Network L.L.C Full time
About DISH Network L.L.C

DISH Network L.L.C is a leading provider of connectivity solutions, with a rich history of innovation spanning over 40 years. Our business encompasses satellite television service, live-streaming, on-demand programming, smart home installation services, mobile plans, and products. We are committed to building America's First Smart NetworkTM.

Job Summary

We are seeking a highly skilled Brand Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for driving the brand strategy, planning, messaging, and consistency across the marketing organization. Your expertise will be instrumental in creating a strong brand halo that improves perception and drives new customer acquisition.

Key Responsibilities
  • Lead annual brand planning, communication plan, and strategic content pillar development through deployment across the marketing organization.
  • Own the free-to-paid and paid-to-free strategy, communication, and learning plan.
  • Lead Brand TV and Online Video advertising campaigns, including creative asset development and execution, creative brief development, financial business case development, creative review and feedback, internal routing, consumer testing, video production process, and manage in-market performance.
  • Partner with Go-to-Market and PMO teams for strategic marketing initiative development and deployment based on long-term marketing strategies and goals.
  • Lead weekly external and internal agency partner status on respective lines of business.
  • Create marketing messages and claims development for new products, services, and offers that ladder up to strategic marketing initiatives for responsible companies in partnership with the Consumer Insights team and internal agency.
  • Manage the marketing budget, including budget forecasting, tracking, accruals, and optimization for lines of business.
Requirements
  • Bachelor's degree in advertising, marketing, business administration, or related field with a minimum of 5+ years' experience in brand marketing, strategy, production, or campaign management.
  • Ability to influence and collaborate across various functional groups, including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance.
  • Management of agency experience required, with the ability to bring a campaign to life from brief writing to on-air execution and in-market performance tracking.
  • Results-oriented with an understanding of metrics and data.
  • Ability to thrive in a fast-paced environment with a high capacity to multitask and handle tight deadlines.


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