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Director of Advancement and Alumni Engagement
1 month ago
The Director of Advancement and Alumni Communications is a key member of the University Advancement team, responsible for developing and executing a comprehensive communications strategy to engage, build affinity with, and activate alumni, parents, and other constituents. This role will drive the development of marketing and social media strategies, identify targeted opportunities to cultivate pride and motivate investments in Texas State University, and collaborate with internal and external stakeholders to achieve fundraising and alumni engagement goals.
Key Responsibilities- Develop and oversee division communication and outreach initiatives, including newsletters, websites, social media platforms, and alumni publications.
- Lead efforts to maximize major gifts by guiding effective proposal writing and identifying strategic public relations opportunities to promote gifts and other strategic donor communications.
- Provide day-to-day oversight of development communications operations, working with the University Advancement Communications and Development teams and University Marketing department to advance communication and reporting priorities.
- Analyze and interpret relevant communications data and information, making appropriate strategy recommendations based on findings.
- Experience in marketing and communications management, advanced writing, and editing.
- Prior experience driving marketing and communications strategies and workflow.
- Successful experience using all major forms of marketing communication vehicles.
- Advanced level of writing and editing print and electronic communications.
- Experience with directing strategy and budget development to meet organizational objectives.
- Strong project management skills.
- Experience supporting fundraising or alumni marketing and communications for a large public university or nonprofit organization.
- Preferred minimum five years of proven experience in alumni engagement, development, or related fields, with a track record of successfully engaging and cultivating alumni.
- Preferred minimum five years of comprehensive communication management experience.
