Marketing Director for North American Utility Market
3 weeks ago
We are a leading provider of intelligent grid solutions, empowering utilities to optimize their grid data and planning processes.
Our vision is to create a sustainable future worldwide by building the digital hub for power grid management – the Intelligent Grid Platform (IGP).
As a trusted partner to over 60 utility customers globally, we continue to innovate and expand our offerings. With the establishment of Envelio Inc. in 2024, we've laid the foundation for our future growth, bringing the IGP to North American utilities led by a strong local team.
About the RoleAs a Marketing Lead at Envelio, you will have the unique opportunity to establish and grow our marketing function for the North American market. This role is key in shaping the future of our brand, product, and growth marketing strategy. You'll be working closely with the executive team to drive Envelio's go-to-market initiatives.
This position comes with a lot of freedom and responsibility. You'll have the opportunity to build from the ground up and take ideas from concept to reality. This includes building and leading a focused Marketing team that can execute and drive our growth strategy.
Team collaborations will take place in our Back Bay Boston office, and some travel may be required to support customer meetings and industry events. Preference for hire to be located in greater Boston area, but remote work is also acceptable.
Key Responsibilities- Develop and implement marketing strategies and campaigns to fuel both short- and long-term growth.
- Establish and build the Marketing function covering Brand, Product, and Growth areas.
- Define and execute brand positioning tailored to the North American market, ensuring consistency across all channels.
- Develop high-quality sales collateral, including sales presentations, case studies, and talking points.
- Leverage digital marketing and research to test and validate growth hypotheses.
- At least 5+ years of experience in Marketing, preferably in a software and/or start-up setting.
- Proven experience in building digital marketing programs from pilots to scaled teams.
- Strong communication skills, able to articulate insights and recommendations to technical and non-technical audiences.
- Proactive, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
- Hands-on mentality, with the ability to execute day-to-day tasks seamlessly transitioning from strategic to operational execution.
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits including 100% medical, dental & vision coverage for you, partial coverage for your dependents, HSA, 401k incl. employer match, generous PTO, holiday & sick leave policy, and genius time dedicated budget for learning and development.
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