Digital Marketing Analyst
4 weeks ago
At 2U, we are committed to delivering world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, we are helping to unlock human potential. We are seeking a highly skilled Digital Marketing Analyst to join our team.
The successful candidate will be responsible for managing the monthly media budget and projected return on investment across assigned programs and verticals. This role will involve direct ownership of day-to-day optimization of program health against key performance indicators (KPIs) and accurate management of spend.
The ideal candidate will have a strong background in marketing, analytics, or a related field, with experience in using data to solve problems. They will be proficient in Excel and have some previous exposure to SQL or other databases. Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau, is preferred.
The successful candidate will be a proactive thinker, able to multitask, stay organized, and evaluate priorities on an ongoing basis. They will be adept at problem-solving and balancing creativity with analytical skills.
We offer comprehensive benefits, excellent work-life balance, and a fun and meaningful work environment. If you are excited by the opportunity to provide over 40 million learners with access to world-class online higher education, then join us – and do work that makes a difference.
Key Responsibilities:
- Manage the monthly media budget and projected return on investment across assigned programs and verticals
- Direct ownership of day-to-day optimization of program health against KPIs and accurate management of spend
- Proactive thinking, multitasking, and prioritization
- Problem-solving and balancing creativity with analytical skills
Requirements:
- Bachelor's degree in a business, economics, or math-related field
- 4-7 years of experience in marketing, analytics, or a related field
- Proficient in Excel and SQL or other databases
- Experience working with media engines, web analytics tools, and data visualization tools
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