Visual Merchandising Specialist
4 weeks ago
As a Visual Merchandiser at H&M Group, you will play a crucial role in creating an inspiring and elevated customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. This includes using your trend and competitor awareness to provide colleagues with the correct information, coaching, upskilling, and developing the store team to contribute to a great customer experience.
A Day in the LifeA typical day as a Visual Merchandiser at H&M Group will include:
- Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines.
- Represent yourself and the H&M Brand positively during customer interactions.
- Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager.
- Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
- Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams.
- Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team.
- Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team.
- Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team.
Some of the key responsibilities of a Visual Merchandiser at H&M Group include:
- Keeping up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers.
- Planning time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer's needs and enhance our shopping experience in store.
- Sharing, inspiring, and educating your store teams, keeping them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception.
- Coaching and developing the Store team's visual and commercial skills to secure high-quality product & commercial presentation according to guidelines.
- Supporting & developing daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement.
- Developing and coaching talents and providing onboarding training to new colleagues.
- Organizing, providing, and carrying out the visual & commercial upskilling for you and your colleagues.
- Completing Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals.
- Supporting Sales Market and Area teams with expansion (store projects) needs.
To be a successful Visual Merchandiser at H&M Group, you must be:
- Curious and creative, always looking for inspiration, proactive, solution-focused, flexible, with effective communication skills to achieve results cross-functionally.
- Experienced in fashion interests and leadership skills, with the ability to apply visual and commercial experience working in a dynamic environment.
- Proactive in improving product presentation and commercial execution in store.
- Familiar with visual, commercial, and operational best practices, routines, and tools.
- Able to manage, follow-up, and act on selling equation and weekly sales reports.
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