Marketing Communications Director

2 weeks ago

Houston, Texas, United States TechnipFMC plc Full time
Job Title: Marketing Communications Manager

The Marketing Communications Manager plays a pivotal role in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies.

Key Responsibilities:
  • Develop and execute comprehensive product launch and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content.
  • Create compelling product messaging and positioning that resonates with target audiences and drives product adoption.
  • Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies.
  • Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication.
  • Measure and analyze the effectiveness of communications campaigns and provide insights for optimization.
Requirements:
  • Ten or more years of B2B technology marketing experience
  • A minimum of five to seven years in marketing management roles
  • Bachelor's degree in marketing, communications, business, or a related field
  • Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution.
  • Experience in creating marketing campaigns - from developing the vision and messaging platform to overseeing production on time and within budget.
  • Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print.
  • Strong interpersonal skills to work collaboratively.
  • Strong influencer skillset across a broad spectrum of stakeholders
  • Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns.
  • Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects.
  • Advisory and consultative skillset to provide guidance to our content authors and contributors.
Leadership Competencies:
  • Master Complexity
  • Act with Agility
  • Demonstrate Customer Intimacy
  • Take Data Driven Decisions
  • Embrace Innovation

TechnipFMC promotes diversity, equity, and inclusion by ensuring equal opportunities to all ages, races, ethnicities, religions, sexual orientations, gender expressions, disabilities, or all other pluralities. We celebrate who you are and what you bring. Every voice matters and we encourage you to add to our culture.

TechnipFMC respects the rights and dignity of those it works with and promotes adherence to internationally recognized human rights principles for those in its value chain.

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