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Content Strategist

3 weeks ago

San Francisco, California, United States Wonderschool Full time

Job Title: Content Strategist

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About the Role:

  • We are seeking a skilled Content Strategist to join our team at Wonderschool.
  • The ideal candidate will have expertise in creating high-quality content for Instagram and TikTok, with a focus on storytelling, childcare, and financial empowerment.
  • Key responsibilities include developing a content strategy that aligns with our mission, creating engaging content, fostering an engaged community, and analyzing performance metrics.
  • We're looking for someone who is passionate about education, childcare, and making a real impact.
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Responsibilities:

  • Develop and execute a high-quality content strategy for Instagram and TikTok that aligns with our mission.
  • Create engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) that speaks to our audience.
  • Curate and create content that inspires childcare providers to pursue high-quality childcare and financial freedom.
  • Develop parenting content that encourages and supports caregivers.
  • Craft messaging that empowers teachers to grow their income and career.
  • Stay on top of trends in neuroscience, early education, finance, and digital marketing to keep content relevant.
  • Foster an engaged community by actively responding to comments, DMs, and discussions.
  • Develop relationships with influencers, educators, and childcare advocates.
  • Identify and implement growth strategies to increase our followership, particularly among women aged 20-30.
  • Leverage UGC (user-generated content) and collaborations to expand brand reach.
  • Track and analyze performance metrics (engagement, reach, follower growth, etc.) to refine our strategy.
  • Conduct A/B tests to optimize content, hashtags, and posting times.
  • Provide monthly reports on key insights and strategic adjustments.
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Requirements:

  • A passionate storyteller who can craft compelling narratives for different audiences.
  • An expert in Instagram & TikTok with a proven track record of growing brand presence.
  • A community builder who knows how to engage and inspire audiences authentically.
  • A data-driven marketer who understands how to track and optimize social media performance.

Preferred Experience:

  • 2+ years managing Instagram and TikTok for a brand, educator, or nonprofit.
  • Strong content creation skills (video editing, caption writing, trend-spotting).
  • Experience with social media management tools (Later, Sprout Social, Hootsuite, etc.).
  • Passion for education, childcare, and financial empowerment.