Product Director

1 day ago


Houston, Texas, United States Federal Signal Full time

Key Responsibilities

As a Product Manager at Federal Signal, you will be responsible for identifying market segments and conducting regular market research to determine the best opportunities for growth. You will coordinate new product development activities with various departments, including finance, marketing, sales, and manufacturing. Your role will also involve providing competitive analysis, feature benefit analysis, and market and price positioning for new and existing products to company employees, dealers, and customers.

Key Activities

  • Develop and implement market research strategies to identify new business opportunities.
  • Collaborate with cross-functional teams to develop and launch new products.
  • Conduct competitive analysis and provide recommendations for product positioning and pricing.
  • Author strategic plans and annual operating plans for product development.
  • Oversee the development of marketing materials, including product information, training packets, and new product launch packets.
  • Develop pricing strategies with sales and marketing teams.
  • Provide content for product training modules and support sales efforts.
  • Participate in regional and national conferences and trade fairs.
  • Validate customer-driven product improvements and provide direction to engineering.
  • Conduct VOC interviews with customers to inform new product development.
  • Organize and direct innovation sessions for product development.
  • Develop and implement growth initiatives for new and existing products.
  • Evaluate adjacent products for opportunities to expand product lines.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or Engineering.
  • 3 years of experience in a marketing role, such as Product Manager or Marketing Manager.
  • Excellent communication and computer skills.

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