Content Marketing Specialist
7 days ago
At Mirion Technologies, Inc., we are seeking a highly skilled Integrated Content Marketing Developer to join our Marketing team. As a key member of our team, you will play a crucial role in executing content marketing initiatives to drive engagement and action among our target audiences.
Key Responsibilities:- Support go-to-market (GTM) programs with clear, consistent, and differentiated product and brand messaging across all media to foster engagement and generate opportunities.
- Assist in the development and execution of integrated marketing campaigns, collaborating with cross-functional teams to align content with campaign objectives.
- Execute content marketing initiatives that drive product awareness and education, with focus on strong product positioning, including customer stories and cross-selling, as applicable.
- Research, write, and edit high-quality, engaging, and relevant content across various formats, including web content, collateral, social media posts, video content, articles, and case studies.
- Collaborate with subject matter experts and stakeholders to gather insights and information for content creation, and partner with designers to create visually appealing and engaging content.
- Ensure alignment with our brand voice and messaging and optimize content for search engines (SEO).
- Activate content across multiple channels, including our website, social media platforms, email campaigns, ad campaigns, and sponsored content.
- Support sales enablement strategies and internal campaign activation communications.
- Stay up-to-date with industry trends, best practices, and emerging content marketing techniques.
- Ensure brand consistency and adherence to brand guidelines in all content produced.
- Support the development and maintenance of content calendars and editorial schedules.
- Stay informed about our target audience, their needs, pain points, and preferences to create content that resonates.
- Continuously evaluate and improve content marketing processes and workflows.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in content marketing, content development, product marketing, or a similar role.
- Strong writing and editing skills, with the ability to create compelling and engaging content.
- Familiarity with SEO best practices and content optimization techniques.
- Proficiency in using content management systems (CMS) and marketing automation tools.
- Experience with email and social media platforms and content distribution channels.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
- Strong attention to detail and commitment to delivering high-quality work.
- Creative thinker with the ability to generate innovative content ideas.
- Collaborative team player with excellent communication and interpersonal skills.
- Knowledge of industry trends and best practices in content marketing.
- Experience in B2B marketing or a technical industry is a plus.
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