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Digital Content Strategist for US Soccer

2 weeks ago


Atlanta, Georgia, United States UNITED STATES SOCCER FEDERATION 1 Full time
Role Overview

The UNITED STATES SOCCER FEDERATION 1 is seeking a Digital Content Strategist to manage and author content for owned digital platforms, creating a best-in-class digital destination for our fans and members while driving reach, relevance, and revenue.

Key Responsibilities
  • Execute the organization's digital content strategy by publishing and managing content updates on USSoccer.com, the app, microsites, and YouTube.
  • Write short-form articles for USSoccer.com and the app around USSF events, games, and initiatives.
  • Build, organize, and manage content calendars for posts and campaigns in collaboration with stakeholders throughout the organization.
  • Optimize web content (articles, pages, and videos) for SEO.
  • Assist in the creation of web pages using modular design templates based on needs from across the organization.
  • Assess user journeys and behavior to create recommendations on USSoccer.com site architecture.
  • Document and communicate broken experiences and other user-facing bugs to the product team.
  • Recommend content ideas based on website and app performance.
  • Coordinate with Marketing teams and Analytics to develop tactics to drive web traffic through paid search, paid social, email marketing, etc.
  • Work closely with Event Marketing and Promotions as well as functional area leads to effectively utilize owned digital properties to generate awareness, familiarity, and engagement with relevant soccer competitions, programs, and platforms.
  • Partner with insights and analytics teams to set learning agendas and incorporate findings into real-time improvements for digital plans.

Requirements
  • 3+ years of experience managing and producing digital content.
  • Familiarity with SEO best practices, including relevant meta data and tags.
  • Experience with publishing and updating high-traffic websites in CMS.
  • Understanding and mastery of AP Style.
  • Used to performing and exceling in fast-paced environments, while under pressure.
  • A self-starter capable of taking initiative.
  • Capable of working with a large number of stakeholders.
  • Background or experience working for a media/news company is helpful.
  • Able and willing to work non-traditional hours, including evenings and weekends as needed.
  • Ability to work out of U.S. Soccer's headquarters in Atlanta, GA.