Marketing and Communications Assistant

4 weeks ago

Campbellsville, Kentucky, United States Campbellsville University Full time
Job Title: Marketing and Communications Intern Job Summary: Campbellsville University is seeking a highly motivated and creative Marketing and Communications Intern to support the marketing team in enhancing the university's brand, engaging the student community, and promoting events and initiatives through various channels. Key Responsibilities: Digital Content * Develop and curate engaging content for university social media channels (e.g., Instagram, Facebook, Twitter, TikTok, etc.) * Assist in the planning and execution of social media campaigns * Stay current with social media trends, tools, and best practices * Collaborate with the Social Media Manager and the rest of the Marketing and Communications team * Attend university events to capture live social media content, including photos, videos, and stories, ensuring real-time engagement with the audience. Photography * Capture a wide range of photographs, including campus life, events, student activities, faculty portraits, and special occasions * Edit and retouch photographs using industry-standard software (Adobe Photoshop, Lightroom, etc.) * Organize and maintain a database of photographs, ensuring all images are properly labeled and accessible for future use * Attend university events, activities, and promotional shoots as needed, capturing candid moments and posed shots * Responsible for the proper use and maintenance of photography equipment, including cameras, lenses, SD cards, and batteries. Writing: * Write, edit, and proofread a variety of content, including articles, blog posts, website copy, social media posts, newsletters, and promotional materials * Conduct research to gather information and insights for storytelling and content development, including interviews with students, faculty, and staff * Ensure all writing aligns with the university's brand voice and messaging guidelines, maintaining a consistent tone across all communications * Collaborate with the marketing and communications team to brainstorm story ideas, develop content strategies, and support broader communication initiatives * Attend university events and activities, capturing key moments and narratives through written content for use in press releases, alumni magazine stories, and social media * Incorporate feedback from supervisors and peers, revising content as necessary to ensure quality and effectiveness. Qualifications: * Currently enrolled at Campbellsville University, preferably in communications, marketing, public relations, photography, visual arts, or a related field * Experience managing social media accounts and familiarity with content creation tools * Strong writing and communication skills for creating engaging, on-brand content for diverse audiences * Basic graphic design skills (e.g., Adobe Creative Suite, Canva) and video editing experience are advantageous * Ability to work independently and collaboratively within a team * Excellent organizational skills and capacity to manage multiple tasks and deadlines * Familiarity with university culture and goals is preferred * Proficient in digital photography and photo editing software, with a strong creative eye for composition and storytelling * Ability to work flexible hours, including evenings and weekends, as needed for events.

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