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Senior Digital Marketing Strategist

2 months ago

Saugus, Massachusetts, United States The LaSalle Group Full time
Senior Digital Marketing Specialist

LaSalle Network is partnering with a leading consumer packaged goods (CPG) company to deliver high-quality products to their customers. This company is committed to innovation, sustainability, and excellence in everything they do. Their team is passionate, driven, and always looking to push the boundaries of what's possible.

Job Summary

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join their dynamic marketing team. This individual will play a pivotal role in driving their digital advertising efforts across various platforms, including Google Ads, Bing Ads, Amazon Ads, Facebook Ads, and more.

Key Responsibilities
  • Develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions.
  • Create, monitor, and optimize digital advertising campaigns across multiple platforms.
  • Conduct keyword research and develop targeting strategies to maximize ROI.
  • Analyze campaign performance data and generate actionable insights to improve campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing efforts with overall business goals.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Manage budget allocation and ensure efficient use of resources to achieve marketing objectives.
  • Provide regular reports on campaign performance, including KPIs, ROI, and other relevant metrics.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in digital marketing, with a focus on digital advertising.
  • Proven experience managing successful campaigns on Google Ads, Bing Ads, Amazon Ads, Facebook Ads, and other relevant platforms.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent communication and collaboration skills.
  • Highly organized with strong project management abilities.
  • Proficiency in digital marketing tools and platforms.
  • Certification in Google Ads and/or other relevant digital marketing certifications is a plus.

If you are a skilled Senior Digital Marketing Specialist with a passion for driving results through strategic digital advertising, we would love to hear from you. Apply today to be considered for this position.