Rural King Sales Representative

At Rural King, we offer a competitive salary of $45,000 - $65,000 per year, depending on experience.

The Sales Consultant position plays a crucial role in providing exceptional customer service and expert advice to our customers. With a deep understanding of farm equipment, tools, and home essentials, you will be responsible for assisting customers with their agricultural and household needs.

• Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
• Engage customers in meaningful conversations to understand their specific needs, preferences, and budget constraints using our customer engagement model.
• Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
• Manage the ordering of various types of Power Equipment for store stock as well as customer special orders.
• Assist with receiving, moving, and displaying power equipment products.
• Follow the Indoor Merchandising Guide to ensure that all products are set and maintained to company standards.
• Conduct power equipment demonstrations when necessary.
• Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable.
• Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor if required.
• Collect customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
• Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.
• Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc.
• Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications as necessary.
• Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
• Promote exclusive offers and awareness of store loyalty program.
• Process special orders, operate the POS register, and resolve return issues as needed.
• Collaborate with team members to achieve sales targets, foster a cooperative work environment, and contribute to the overall success of the store.
• Participate in training sessions and stay updated on product knowledge, sales techniques, and company policies and procedures.
• Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor during periods when not assisting customers.

Rural King is a leading retailer of farm equipment, tools, and home essentials. We are committed to providing exceptional customer service and expert advice to our customers.

• High school diploma or equivalent; additional education or certifications in agriculture or related fields is a plus.
• Proven experience in a sales or customer service role, preferably in a retail environment.
• Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
• Excellent interpersonal and communication skills, with the ability to build rapport with customers and provide exceptional service.
• Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
• Results-driven mindset with a focus on achieving sales targets and driving revenue growth.
• Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
• Basic computer skills for point-of-sale transactions and inventory management systems.
• Resilience and a willingness to deal with rejection.
• Excellent negotiation and conflict resolution skills.
• Initiative to devise sales strategies and work under pressure.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
• Proficiency with Microsoft Office Suite or related software.