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Brand Intelligence and Insights Leader

1 week ago

Silver Spring, Maryland, United States HP Development Company, L.P. Full time
Job Overview

The HP Development Company, L.P. seeks a highly skilled Brand Measurement and Tracking Manager to lead end-to-end market research and competitive intelligence projects. This role is responsible for influencing research agendas, translating industry trends into actionable insights, and ensuring research activities comply with ethical and legal guidelines.

Key Responsibilities
  • Leads end-to-end brand market research and competitive intelligence projects, influencing syndicated and primary market and customer research agendas.
  • Determines key industry issues, conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
  • Develops actionable marketing recommendations and insights to support strategic planning.
  • Leads provision of market intelligence such as market sizing analysis and industry trends for products, services, and solutions to support marketing planning and development.
  • Participates in contract negotiations with research vendors and builds methodology and processes for market sizing, sharing analysis.

Requirements
  • Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 5-8 years of work experience, preferably in marketing, project management, or a related field.

Preferred Skills
  • Analytics
  • Business Intelligence
  • Business Strategies
  • Competitive Intelligence
  • Customer Insights
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Economics
  • Market Intelligence
  • Market Research
  • Marketing
  • New Product Development
  • Power BI
  • Statistics
  • Thought Leadership