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ABM Digital Marketing Strategist

2 weeks ago


New York, New York, United States Anaplan Full time

At Anaplan, we are a team of innovators who focus on optimizing business decision-making through our leading scenario planning and analysis platform. Our customers rely on us to outpace their competition and the market. We unite across teams and geographies with a collective commitment to customer success and our Winning Culture.

Your Impact

You will drive revenue growth by creating awareness and engagement for Anaplan solutions within target accounts. You will collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.

  • Develop and execute account based marketing and demand strategies that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships.
  • Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers.
  • Identify trends and insights, optimizing marketing activities based on learnings to improve performance.