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Business Insights Consultant
2 months ago
Overview: The Marketing department plays a crucial role in evaluating customer requirements, market dynamics, and competitive landscapes to guide business strategies. The team is tasked with executing these strategies by developing, launching, and monitoring suitable products and services. Marketing Management provides strategic oversight and leadership within the Marketing domain.
- Preferred qualifications include a BA, BS, or equivalent experience in a relevant field.
- 4-8 years of experience in marketing, finance, strategy, customer experience, business development, or data analytics is preferred.
- Advanced skills in data analysis, primary and secondary research, and market intelligence are essential.
- Proficiency in Microsoft Office tools, particularly Excel and PowerPoint, is required.
- Technical expertise with tools such as Qualtrics, SQL, AlphaSense, or Alteryx is advantageous.
- Strong communication abilities are necessary.
- A proactive approach and curiosity to derive data-driven insights for commercial teams are essential.
- Conduct independent research on market intelligence platforms, analyze complex datasets across various systems, and perform surveys to gather meaningful insights for the organization.
- Execute competitor analysis and examine market trends to formulate strategies that enhance revenue growth.
- Assist the marketing team in delivering essential datasets or insights to implement market strategies.
- Develop innovative technical solutions to address a wide range of challenging problems, aligning with organizational objectives.
- Demonstrate the capability to analyze intricate data sources and distill them into actionable insights for leadership.
- Utilize comprehensive knowledge and understanding of concepts and principles to manage diverse tasks and projects.
- Contribute to the formulation of policies and procedures.
- Recommend new practices, processes, metrics, or models.
- Engage in complex projects of significant scope.
- Work independently with general guidance on new initiatives.
- May mentor less experienced colleagues.
- Establish standard tracking mechanisms for event and conversion tracking to evaluate the effectiveness of campaigns.
- Collaborate closely with digital and channel marketing teams to test, measure, analyze, and optimize content performance across channels, enhancing customer engagement and reducing acquisition costs.
- Create consistent dashboards and develop models for data presentation, enabling the marketing team to leverage data for actionable insights and campaign optimization.
Compensation: Anticipated salary range is $78,500 - $130,035.
Bonus Eligibility: This position is not eligible for bonuses.
Benefits: Cardinal Health provides a comprehensive array of benefits and programs to support employee health and well-being, including:
- Medical, dental, and vision coverage
- Paid time off
- Health savings account (HSA)
- 401k savings plan
- Access to wages before payday with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-life resources
- Paid parental leave
- Healthy lifestyle programs
Cardinal Health encourages applications from diverse candidates, including those who are back-to-work, individuals with disabilities, veterans, and those without a college degree. We are committed to fostering an inclusive workplace that values diverse perspectives and experiences.