Digital Marketing Specialist

2 weeks ago


Washington, Washington, D.C., United States Rational 360 Full time
About the Role
Rational 360 is seeking a skilled Digital Advertising Associate to join its team in Washington, DC. As a key member of our digital advertising team, you will collaborate with internal teams to develop and execute paid social media and paid search strategies across platforms.

### Key Responsibilities####* Launch, manage, and optimize campaigns on Facebook, Instagram, Google Ads, and Bing.* Report on performance and analyze data to determine results and actionable learnings.* Represent your department in client meetings and conference calls.* Participate in new business proposals/presentations.

### Requirements###* 1-2 years of experience with hands-on-keyboard digital advertising.* Hands-on experience with Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.* Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.

### Benefits###Rational 360 offers competitive compensation, including year-end bonuses and a 401K match for full-time employees. Our benefits package also includes medical, dental, and vision insurance, paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays.

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