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Digital Marketing Specialist

1 month ago

Destin, Florida, United States LB Vacation Buyer, LLC. Full time

Job Title: Digital Marketing Specialist

Job Summary: We are seeking a skilled Digital Marketing Specialist to help our portfolio of travel companies grow their online presence. The ideal candidate will be responsible for developing and implementing comprehensive social media strategies, creating engaging content, and analyzing metrics to measure performance.

Responsibilities:

  • Develop and implement social media strategies for 10+ vacation rental companies across multiple markets
  • Create and curate engaging content tailored to each brand's audience and platform
  • Manage and maintain social media calendars to ensure consistent and timely posting
  • Monitor social media trends and adapt strategies to stay ahead of the curve
  • Analyze social media metrics and KPIs to measure performance and optimize content strategies
  • Collaborate with email, blog, and PPC teams to ensure cohesive cross-channel marketing campaigns
  • Engage with followers, respond to comments and messages, and foster community growth
  • Conduct competitor analysis to identify opportunities for growth and differentiation

Requirements:

  • Proven experience in digital marketing and social media management
  • Strong understanding of social media platforms and their respective audiences
  • Excellent content creation and curation skills
  • Ability to analyze metrics and optimize content strategies
  • Strong communication and collaboration skills