Senior Brand Manager

1 week ago


Westlake Village, California, United States Dole Packaged Foods Full time
About the Role

We are seeking a highly motivated and strategic Senior Brand Manager to lead our Frozen Indulgence business, including our high-profile Dole Whip brand. As a key member of our team, you will be responsible for overseeing the day-to-day marketing of this category, managing the P&L, developing the innovation pipeline, and creating/executing annual operating/marketing plans that lay out the vision and drive sustainable sales and profitable growth.

Key Responsibilities
  1. Lead brand/category portfolio management with continuous development of innovation, renovation, and commercialization process.
  2. Create market launch plans to guarantee success in the marketplace (online and offline) driving delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share.
  3. Identify industry, consumer, and competitive trends and make recommendations for action plans and programs based on key learnings, both immediate and longer-term vision/strategy needed to ensure long-term growth objectives.
  4. Lead brand/category portfolio management and cross-functional teams including short and long-term innovation pipeline for the Portfolio, renovation/line extensions, packaging changes, price/pack architecture, cost savings initiatives, and commercialization process.
  5. Maintain full P&L responsibility, with the ability to forecast, react to, and deliver financial performance according to quarterly and annual financial objectives and revenue, volume, and EBIT targets/commitments.
  6. Analyze custom/syndicated data to identify and respond to category trends, competitive activity, health metrics, and consumption trends; share actionable insights with cross-functional team members and senior leadership.
  7. Partner with Market Research in developing strategic qualitative and quantitative research to identify consumer, customer, and competitive insights and trends that justify development of new products, optimization of existing products, and sound marketing campaigns; disseminate insights knowledge across the organization.
  8. Partner with agencies in developing and executing annual wholistic marketing plans that communicate the unique value proposition and positioning of each of the lines within the Portfolio and amplify brand desirability.
  9. Work with Sales to create and execute sales plans for key customers to significantly grow market share and product distribution while improving customer profitability.
  10. Collaborate with Net Revenue Management (NRM), Channel & Category Development partners to create category strategies and guidelines that optimize company revenue via brand price and pack architecture, managing portfolio and channel item mix, and refining promotion plan across channels/customers/regions.
  11. Work with Supply Chain in managing inventory levels to improve working capital and reduce the risk of obsolete inventory.
  12. Provide direction and coordinate with other functions such as consumer insights, sales, manufacturing, procurement, distribution, legal, and finance as necessary.
Requirements
  • 6-8 years of brand management; high preference for CPG experience in food and beverage.
  • Frozen and/or indulgence category experience a plus.
  • Proven track record for innovation success (concept ideation through product commercialization and launch).
  • Identifying successful strategies and executing against them with measurable success.
  • Developing sound creative strategies and consumer communication campaigns that drive business impact including net sales, operating profit, gross margin, and market share.
  • Effective communication skills, with the ability to develop compelling stories and strategic plans for both internal and external parties and influence key stakeholders.
  • Strong organization and project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
What You'll Need to Succeed
  • Strategic Acumen and analytical ability.
  • Creative and Entrepreneurial Thinker.
  • Stakeholder Communication Skills.
  • Project and Time Management.
  • Self-starter.
  • Collaborative Team Player.
  • Emotional Intelligence.
  • Growth mindset.
Education and Certification

Bachelor's degree in business, Marketing or a related field is required. MBA preferred.

Physical Requirements

Ability to sit and use the computer for extended periods of time; ability to lift 15 pounds and reach overhead.

Travel Requirements

Approximately 10-15% travel required, generally within the U.S.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.


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