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Marketing Growth Strategist

2 months ago

Englewood, Colorado, United States Comcast Full time

Comcast is at the intersection of media and technology, driving innovation to deliver exceptional entertainment and online experiences. As a leader in the industry, we are committed to creating opportunities across diverse locations and disciplines. Our remarkable team is pivotal in bringing cutting-edge products and services to millions of customers every day. If you are passionate about teamwork and share our vision to transform industries, we invite you to explore a rewarding career with us.

Position Overview

As a Marketing Growth Strategist, you will spearhead the go-to-market initiatives by implementing direct marketing strategies aimed at acquiring new customers and expanding our existing subscriber base through various marketing channels. You will lead the strategic planning to enhance customer engagement through effective execution. Acting as the primary growth marketing contact, you will provide expertise and guidance to both internal teams and external partners. Additionally, you will develop processes and procedures to enhance departmental efficiencies and assist in the formulation and management of departmental budgets and forecasts.

Key Responsibilities

  • Monitor and manage marketing expenditures to ensure adherence to budgetary constraints.
  • Oversee local promotional activities and event marketing, collaborating closely with direct sales personnel.
  • Translate business requirements into analytical designs, providing insights into customer behavior, product offerings, and market trends.
  • Compile and maintain demographic and market data to support marketing objectives.
  • Collect and disseminate marketing campaign insights and subscriber feedback to foster a shared understanding of marketing initiatives and challenges.
  • Evaluate subscriber metrics and revenue performance against budgetary expectations.
  • Develop financial models for packaging and pricing strategies to maintain a competitive edge in the market.
  • Create reports to assess the effectiveness of marketing programs.
  • Assist in the ongoing enhancement of marketing initiatives, analyses, and reporting.
  • Innovate and communicate potential applications for analytics across the organization.
  • Exercise independent judgment and discretion in significant matters.
  • Maintain regular, consistent, and punctual attendance, with the ability to work flexible hours as needed.
  • Perform other duties as assigned.

Expectations for All Employees

  • Embrace our Operating Principles and integrate them into your daily work.
  • Prioritize the customer experience by providing seamless digital interactions at every touchpoint.
  • Be knowledgeable and enthusiastic advocates of our innovative technology and services.
  • Collaborate effectively to achieve collective goals and remain open to new ideas.
  • Engage actively in the Net Promoter System to enhance employee and customer feedback mechanisms.
  • Drive results and foster growth.
  • Promote and respect diversity and inclusion.
  • Act with integrity towards colleagues, customers, investors, and the community.

Disclaimer

This information is intended to provide a general overview of the role and does not encompass all duties, responsibilities, and qualifications.

Comcast is an equal opportunity employer.

We are proud to be an equal opportunity workplace, considering all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other protected status.

Compensation

The primary pay range for this position is $93,000 to $140,376.59, with the final offer dependent on job-related, non-discriminatory factors such as experience.

Education

A Bachelor's Degree is preferred; however, Comcast may also consider candidates with a combination of relevant coursework and experience or extensive related professional experience.

Relevant Work Experience

5-7 years in a related field.

Job Family Group

Marketing