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Director, Integrated Media Planning Lead
1 month ago
Job Title: Director, Integrated Media Planning Lead
About the Role:
iProspect is a global agency focused on converting consumer intent into action and driving business performance for leading brands. To achieve this, we need a Director, Integrated Media Planning Lead who can develop and present integrated media plans and strategies to clients.
Responsibilities:
- Develop and present integrated media plans and strategies to clients.
- Ensure campaign delivery, performance, and optimization.
- Foster relationships with media partners.
- Manage daily client communications and contribute to overall agency relationship development.
- Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations.
- Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.
- Lead collaboration with other teams to ensure campaign success.
- Contribute to the development of agency best practices, solutions, and process improvements.
Requirements:
- 8+ years of media planning experience in a large agency environment.
- 5+ years of experience in an agency planning team management, with a focus on building local and regional media strategy.
- 6+ years of experience managing successful media campaigns.
- Hands-on experience developing media plans and recommendations across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, and traditional (TV, Print, OOH).
- 8+ years of experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking).
- 6+ years of experience establishing communication and engagement with clients.
- 2+ years of experience planning media for healthcare services or hospital clients.
- 2+ years of experience with budget management, media planning, and reporting against healthcare vertical goals (i.e. optimizing to revenue per patient acquired).
What We Offer:
- Opportunity to work with a variety of leading brands.
- Agile, hybrid work environment with work from home & in office days.
- Comprehensive healthcare plans.
- 401(k) with employer match.
- Flexible time-off.
- 16 weeks paid parental leave.
Salary Range: $94,000 - $152,375
