Marketing Director

3 weeks ago

Étreux, Hauts-de-France, United States GILT GROUPE, INC. Full time

About Us

GILT GROUPE, INC. is a leading e-commerce company that has joined forces with Simon Premium Outlets to deliver an elite digital outlet experience.

Job Title: Marketing Director - E-commerce Growth and Innovation

Estimated Salary: $150,000 - $200,000 per year

Location: Boston, New York City, or Los Angeles

About the Role

We are seeking a highly experienced Marketing Director to lead our e-commerce growth and innovation efforts. The ideal candidate will have at least 8 years of direct experience working in acquisition marketing, with 5 years in a leadership position.

The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that drives customer acquisition and engagement, brand marketing, and loyalty.

Key Responsibilities

  1. Develop and Execute a Comprehensive Marketing Strategy: The successful candidate will develop and execute a comprehensive marketing strategy that drives customer acquisition and engagement, brand marketing, and loyalty.
  2. Lead Quantitative and Qualitative Analysis: The candidate will lead quantitative and qualitative analysis to develop a deep understanding of customer value drivers.
  3. Lead a Team Focused on Driving Consumer Behaviors: The successful candidate will lead a team focused on driving consumer behaviors that maximize engagement and revenue generation.
  4. Generate and Test New Concepts and Tactics: The candidate will generate and test new concepts and tactics that transform insight into action; scale successful pilots, and transfer to go-to-market initiatives.
  5. Provide a Thorough Understanding of Customer Profiles: The successful candidate will provide a thorough, detailed, and evolving understanding of customer profiles through research and analytics.
  6. Serve as a Key Leader within the Organization: The candidate will serve as a key leader within the organization, leading and supporting cross-functional innovation teams.
  7. Increase Brand Presence across Paid, Micro-influencer, and Organic Social Media Channels: The successful candidate will significantly increase and influence the brand's presence within the paid, micro-influencer, and organic social media, display channels, and paid search, and positively impact member acquisition and activation.
  8. Direct Online Marketing Campaigns: The candidate will direct online marketing campaigns across multiple platforms including the site, search engines, social, and media publishers to ensure business goals and objectives are met, including traffic, acquisition, and conversion.
  9. Develop and Oversee Optimal Digital Marketing and E-commerce Strategies: The successful candidate will develop and oversee optimal digital marketing and e-commerce strategies to maximize buyer growth.

Requirements

  • At least 8 years of experience within marketing; social marketing experience is a plus.
  • Experience working in a marketplace environment.
  • Experience creatively managing a budget and knowing what drives a strong ROI on social.
  • Deep analytical expertise with experience leading problem-solving and delivering customer insights.
  • Strong relationship management skills with proven ability to influence and build advocacy for ideas at all levels of the organization.

Specific Experience

  • Direct Marketing: Significant experience leading a large-scale, nationwide or worldwide online consumer engagement/acquisition/retention management across multiple channels.
  • Digital Marketing: Recent experience managing an e-commerce business and developing Digital Marketing plans to drive sales.
  • Must be familiar with a variety of Interactive/Digital Marketing tools, including email, display advertising, affiliate, SEO/SEM, social media, and mobile.

Personal Characteristics

  • Collaborative; able to create corporate-wide alignment on marketing vision across c-suite, technology, UX, marketing, and operations.
  • Highly analytical, data-driven, agile, and have a scrappy attitude with a relentless passion and drive to move forward quickly.
  • Superior analytical skills; balances a strong toolset of quantitative and qualitative approaches.
  • Creative thinker, with an entrepreneurial spirit, and a passion for having an impact in fast-paced, growing environments.
  • You're tenacious, positive, and curious.

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