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Marketing Strategy Leader

1 week ago

Los Angeles, California, United States Snapchat Full time
What You'll Do

As a Product Marketing Manager at Snapchat, you will be responsible for leading Go To market strategies for Snapchat's brand marketing solutions with a focus on our creator offering. Your primary goal will be to drive innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snapchat.

Your key responsibilities will include:

* Partnering closely with our Product Management & Sales teams to launch advertising products and grow their adoption in North America
* Representing product teams in the markets by setting goals, managing product launches and implementing activations in order to drive adoption
* Being a recognized Upper funnel marketing expert and developing go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
* Using your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform

Skills Required:
  • Deep knowledge of the video digital ads competitive landscape, especially for brands looking to increase awareness and consideration
  • Deep knowledge of the creator economy and opportunities for brands to partner with creators on social media platforms
  • Understanding of marketers needs for brand building in verticals like CPG, Tech, Retail and Entertainment
  • Ability to transform complex and nuanced concepts into simple actionable tasks