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Marketing Coordinator

2 months ago

Charlotte, North Carolina, United States CBI Full time

Position Title:
Marketing Associate

Reporting To:
Director of Marketing

Required Qualifications:
Bachelor's or associate degree in Marketing, Communications, Public Relations, Graphic Design, or a related discipline
Minimum of 2 years of relevant experience

Position Overview:
The Marketing Associate works collaboratively with various teams to execute strategies set forth by management. This role provides essential support to the Marketing Department by overseeing daily operations, performing research, and developing marketing collateral. The position is designed to assist Market Leaders as directed by management in pursuit of significant business opportunities.

Key Responsibilities:
- Aid the Marketing Manager in daily marketing functions
- Facilitate client engagement and proposal development
- Generate, source, and refine content for marketing materials, articles, and communications, while compiling comprehensive lists that detail the company's services.
- Support the organization of promotional events
- Assist in crafting engaging content for marketing resources
- Communicate branding and marketing requirements to Manufacturing partners.
- Optimize website performance, monitor keyword rankings, and execute SEO strategies.
- Enhance the company's social media presence across platforms such as Twitter, Facebook, YouTube, and LinkedIn.
- Conduct market analysis and remain informed about competitor strategies.
- Participate in relevant social discussions regarding company products and services.

Attributes of an Effective Team Member:
- Strong work ethic
- Accountability
- Approachability
- Commitment
- Courage
- Drive
- Dedication
- Integrity
- Willingness to learn
- Loyalty
- Passion
- Servant leadership
- Team-oriented
- Trustworthiness

Essential Skills:
- Proficiency in Adobe Illustrator
- Proficiency in Adobe InDesign
- Proficiency in Adobe Photoshop
- Familiarity with Microsoft Teams
- Proficiency in Microsoft PowerPoint
- Strong copywriting abilities
- Proficiency in Microsoft Word
- Proficiency in Microsoft Excel
- Excellent verbal and written communication skills
- Knowledge of WordPress (not mandatory)


The aforementioned statements are intended to outline the general nature and level of work performed by Associates in this classification.

They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required of personnel in this role.

All personnel may be required to undertake tasks outside of their standard responsibilities as necessary.

Associates are expected to review the CBI Sourcebook and other communications such as policy and procedure updates for further details and job expectations.