Content Strategist

Job Overview

Graco is seeking a skilled Content Strategist to join our creative team. This role will play a critical part in crafting compelling content that resonates with diverse customer audiences and aligns with Graco's brand identity.

About Us
Graco manufactures and markets premium equipment for moving, measuring, controlling, dispensing, and spraying a wide variety of fluid and powder materials. Our products are used in various industries, including manufacturing, construction, and consumer goods.

Job Description
The Content Strategist will be responsible for developing and implementing a content strategy that drives business growth and engagement. Key responsibilities include:

- Writing compelling, action-driven content for various marketing channels
- Adapting style and messaging to engage and persuade specific target audiences
- Interpreting creative direction and technical information to create copy concepts that convert leads into sales
- Creating content that educates while it persuades, writing creatively while thinking strategically
- Managing multiple projects simultaneously, balancing quality with efficiency in a fast-paced environment

Required Skills and Qualifications
To be successful in this role, you will need:

- A Bachelor's degree in journalism, English, creative writing, advertising, marketing, communications, or a related field
- 3+ years of professional copywriting experience, showcasing a strong portfolio of work across varied media
- Exceptional writing, editing, and proofreading skills, with the ability to adapt style and tone to create clear, persuasive, and impactful content
- Detail-oriented with a strong focus on clarity, accuracy, and consistency, ensuring engagement in complex materials
- Familiarity with standard style guides and proofreading experience
- Experience with content management systems and an appreciation for effective design
- Strong command of the AP editorial style, with experience adapting for brand-specific guidelines

Benefits
Graco offers excellent opportunities for career growth and development, along with a comprehensive benefits package, including medical, dental, stock purchase plan, 401(k), tuition reimbursement, and more.

Salary Estimate
The estimated salary range for this position is $70,000-$90,000 per year, depending on location and experience.

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