Growth Marketing Lead

3 weeks ago


New York, New York, United States Ideogram Full time
Job Title: Growth Marketing Lead

About Us: At Ideogram, we're dedicated to making creative expression more accessible and efficient through innovative AI tools. As the Growth Marketing Lead, you'll play a vital role in shaping our growth strategy and marketing roadmap.

Salary: $110,000 - $170,000 per annum, based on experience. We offer competitive compensation packages to ensure your success.

Job Description: In this role, you'll develop and execute strategies across growth, product, and social media marketing. Your focus will be on driving user acquisition, activation, retention, and revenue growth. You'll work closely with the founders and cross-functional teams to scale our product and brand.

Key Responsibilities:
  • Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.
  • Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.
  • Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.
  • Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.
  • Manage external contractors to execute marketing initiatives efficiently.

Requirements: To succeed in this role, you'll need:
  • More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.
  • Proven success in driving growth through innovative marketing strategies.
  • Strong understanding of SEO, email marketing, digital marketing, and content creation.
  • Experience managing contractors or freelancers to execute marketing plans.
  • Proficiency with analytics platforms and marketing automation tools.
  • Excellent communication and leadership skills with a proactive approach to marketing ownership.
  • Experience engaging with influencers and leveraging partnerships to grow brand visibility.

Benefits: As a member of our team, you'll enjoy:
  • A competitive salary package.
  • The opportunity to work with a talented team of innovators.
  • Access to cutting-edge AI tools and technologies.
  • Ongoing mentorship and support to help you grow professionally.
  • A dynamic and collaborative work environment.

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