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Senior Vice President of Strategic Partnerships
2 months ago
Are you ready to transform a significant sector? At Unibail-Rodamco Germany GmbH, you will have the chance to shape the future of real estate by creating innovative and engaging environments that redefine social interactions. Become part of a dynamic organization that fosters enthusiasm about working at URW. Collaborate with leaders who are dedicated to addressing evolving consumer behaviors through groundbreaking experiences. Our ambitious vision cultivates a culture that embraces transformation and adaptability. We believe there is no 'ideal' candidate and encourage applications even if not all qualifications are met. If you are passionate about URW and eager to learn and develop, we look forward to considering your application.
Position Overview
Vice President – Business Development & Innovation
What We Provide
URW's Media and Experiential Sales Division ('Westfield Rise') is redefining how brands engage with consumers through digital out-of-home (DOOH) media, experiential activations, and long-term integrated partnerships at URW's iconic venues. Become part of a national team focused on attracting tenants and brands through creative solutions that leverage URW's extensive assets, investments, and resources to achieve unique and immediate outcomes.
Westfield Rise's comprehensive offerings include:
- Advanced design and technology-driven digital signage – The Westfield Network.
- Large-scale DOOH formats.
- In-center static advertising inventory.
- Prominent exterior signage and billboards.
- Experiential activations and pop-up events.
- Sponsorship and long-term partnership opportunities.
- Strong collaboration with leasing, tenants, center marketing, real estate development, and event production teams.
Are you a visionary who enjoys conceptualizing the future and its potential? Does the prospect of disrupting the retail media and experiential landscape by creating new, innovative opportunities excite you? Are you a change-maker capable of developing and implementing creative solutions to achieve the extraordinary? If you thrive in a high-energy, fast-paced environment, this role may be for you.
We are seeking a Vice President of Business Development and Innovation to join URW's Westfield Rise. Reporting to the Senior Vice President of Business Development, this role will be pivotal in crafting and executing an innovative go-to-market strategy, developing compelling vertical sales narratives, strategies, and products to support the sales team in acquiring new partnerships, monetizing existing relationships, and generating new revenue streams.
Key Responsibilities
- Vertical Sales Strategies – Develop and implement vertical industry strategies (e.g., Luxury, Automotive) and go-to-market narratives that demonstrate how advertisers in each sector can collaborate with Westfield Rise to enhance brand impact and engagement. These strategies will utilize the full spectrum of the URW/Westfield Rise ecosystem, including DOOH, experiential, pop-ups, events, integrations, and sponsorship opportunities.
- Sponsorship Development – Create thoughtful sponsorship opportunities for verticals to integrate into Westfield locations. Collaborate with design and development teams to proactively address development projects, ensuring alignment with Westfield Rise vertical opportunities.
- Data and Insights – Incorporate rich data and insights to support vertical narratives.
- Collaboration with Sales Team – Work closely with the sales team to understand needs, opportunities, and market feedback, enhancing vertical narratives. Partner with the sales team to launch new vertical narratives and opportunities.
- Project Development Roadmap – Develop and manage a roadmap for vertical narrative rollout and product development requests to ensure timely achievement of key milestones.
- Innovation – Continuously seek new capabilities and innovations to maximize market opportunities for Westfield Rise. Collaborate with the SVP, Tech Team, and Operations to transition from ideation to pilot and execution phases for new capabilities.
- Support for Vertical RFPs – Assist the sales team with strategic RFP opportunities to optimize revenue growth and sales performance.
- Leadership and Management – Inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
- Market Intelligence – Develop a deep understanding of market trends and competitive analysis, focusing on media, experiential, sponsorship innovation, and other properties.
Qualifications
- Visionary Leadership – You can inspire others around a common vision. You celebrate successes and encourage diverse and bold thinking. Your storytelling abilities are exceptional, enabling effective communication across various groups.
- Innovative Disruptor – You thrive on challenging the status quo and are driven to make it a reality. Your ability to identify future trends allows you to create and implement breakthrough strategies that keep the business at the forefront of the industry.
- Client-Centric Approach – You understand client and consumer needs, aligning opportunities to create indispensable solutions.
- Analytical Problem Solver – You have a proven track record of addressing complex challenges using a blend of wisdom, institutional knowledge, and analysis. You ask the right questions to uncover root issues and adapt flexibly to changing dynamics.
- Minimum of fifteen years of experience in Marketing, Media, and Partnerships.
- Extensive experience in developing go-to-market strategies and narratives that support sales organizations or marketing teams.
- Demonstrated success in driving innovation through business development, product innovation, and new partnerships to enhance revenue.
- Proven ability to thrive in a rapidly evolving environment.
- Reputation for making informed decisions that advance business objectives.
- Able to leverage key industry relationships to uncover new product and revenue opportunities.
- Experience collaborating with cross-functional teams to develop new product solutions.
- Exceptional presentation skills, both written and oral.
- Strong analytical skills with a data-driven mindset.
- Four-year college degree.
Compensation
Exempt
$200,000 – $250,000 + Discretionary Annual Bonus
Company Values
Unibail-Rodamco Germany GmbH is driven by an entrepreneurial spirit, embracing change, striving for innovation, and exploring new opportunities. Our teams are collaborative, working together to seize opportunities and address challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, celebrating their individuality and unique backgrounds. URW's flagship destinations are integral to the community, allowing employees to make a meaningful impact through their work and lead positive change in their communities. URW is a pioneer in experiential entertainment, making bold moves to create inspiring consumer experiences both in-person and digitally. Our mission – to Reinvent Being Together – is about reimagining how individuals and communities connect, socialize, and enjoy dynamic experiences in new ways. We excel when we are together, safely and joyfully.
Unibail-Rodamco Germany GmbH is an equal opportunity employer that values diversity in backgrounds, perspectives, experiences, and skills. We believe that diversity is essential to our success and are committed to fostering an environment that respects, values, and celebrates differences.
Join us in Creating Sustainable Places That Reinvent Being Together.
