Creative Director Experiential

2 weeks ago

Atlanta, Georgia, United States 160over90 Full time
About Us:

At 160over90, we're a full-service cultural marketing agency that's part of the Endeavor network. We help brands stay connected to what their consumers care about most. With offices in seven countries, our expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education, and more. We represent culture.

The Role:

We're looking for a creative lead who's passionate about the latest in digital and has a deep understanding of traditional brand building. You'll lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.

You'll be a creative chameleon who can flex across a variety of platforms but shines within the experiential space. You'll lead brainstorming sessions, create in-depth experiences, and advocate for the team in client presentations and within agency walls.

You'll be a master storyteller who cares about the craft and the people around you. You'll be accountable, organized, and a true collaborator across every discipline.

Responsibilities:

• Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency's creative product
• Able to deliver concise and clear feedback to assigned creative teams
• Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners, PR leads and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
• Ability to lead creative teams to big ideas and craft a compelling brand narrative uniting all other disciplines in a single deck.
• Ensure consistency and efficacy of creative
• Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
• Work within the client's established brand voice while pushing their creative boundaries.
• Leverage strategic thinking to create campaigns that solve for consumer needs and business goals
• Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients
• Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
• Proactively research and develop innovative ideas for clients' brand
• Develop and curate exceptional concepts for a wide range of advertising including content, digital, experiential, OOH, Creator, PR and traditional media.
• Ability to manage up while simultaneously inspiring teams
• Partner with project managers and account teams across the life span of a project
• Work effectively with all stakeholders to complete projects within timelines and budget parameters
• Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients
• Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
• Conducting ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively

Requirements:

• 10+ years of experience within an ad agency or similar setting
• Develop and maintain strong client relationships
• Degree in graphic design, advertising, marketing/communications or similar field
• A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
• In-depth knowledge of experiential and production inclusive of consumer activations, hospitality, conventions, concerts and large-scale events
• Deep understanding of consumer journeys to create experiences as seamless as they are exciting
• A keen eye for design including but not limited to 2d/motion graphics, decor and environmental design.
• The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
• Strong work ethic
• The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm
• A professional attitude and an openness to receiving and giving feedback that commands the respect of colleagues and clients
• An appreciation for the relationship between copy and visual elements (and great design in general)
• Eagle eye attention to detail and high level of accountability
• Cross functional design and conceptual experience necessary
• A passionate desire to be a part of an agency built for marketing today
• A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign
• Digital portfolio of drool-worthy advertising, campaign concepts and relevant creative endeavors
• Ability to think strategically, conceptualize and see ideas through to polished execution
• Ability to work flexible hours, including some nights/weekends
• Some travel may be required
• Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills
• Desire to be a driver of culture and bring your best self every day
• Compassion, empathy and investment in your team, the organization and the work

How We Work:

We're a relationship-based business that values collaboration, development, and relationships across leadership, peers, and teams. We work from the office 4 days a week to foster an environment of collaboration and build on relationships. We're dedicated to building a diverse, inclusive, authentic workplace and strive to reflect the world's diverse voices. We're an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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