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Marketing Insights Strategist

1 week ago


Boston, Massachusetts, United States Zappi Full time

About Us:

At Zappi, we empower brands to revolutionize their ad and innovation development processes with insights-driven intelligence. Our world-class agile market research platform helps organizations rewire traditional methods, fostering a culture of continuous learning.

We're passionate about creating end-to-end automated research solutions that drive business growth. With 1,000+ happy customers, 100,000+ ideas tested, and operations in 50+ research markets, we're poised for the next phase of our journey.

Our Mission:

As a marketing leader, you'll be part of a dynamic team shaping the future of marketing innovation. You'll collaborate with cross-functional teams to create engaging narratives, leveraging data assets to boost credibility, increase share of voice, and elevate our profile among key target personas.

Key Responsibilities:

  • Develop and execute marketing campaigns grounded in research insights, customer data, and market trends.
  • Conduct extensive research studies using the Zappi platform to support product marketing strategies and sales initiatives.
  • Manage ongoing and reactive research programs to provide timely insights.
  • Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
  • Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities for content marketing campaigns.
  • Create clear and concise reports on research findings to inform marketing strategies and campaigns.
  • Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
  • Conduct meta-analysis across customer data to uncover broader market trends and insights.
  • Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
  • Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.

Requirements:

  • Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation.
  • Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
  • Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
  • Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
  • Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
  • Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
  • Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media.
  • Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
  • A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.

Why Join Us:

We've been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk's Media for our engaging and inclusive workplace culture. We're committed to both people and the planet, striving to minimize our impact on the environment. Earning B Corp certification assures us we're on the right track and have structures in place to become the business we want to be.