Data Insights Manager

3 weeks ago


Boston, Massachusetts, United States Connelly Partners Full time

At Connelly Partners, we're seeking a skilled Data Insights Manager to lead our digital marketing analytics efforts. This role will play a crucial part in driving strategy and optimizing campaign effectiveness for our clients.

Job Summary:

  • We're looking for an experienced professional with 4+ years of experience in digital marketing analytics or a related quantitative field.
  • The ideal candidate will have proficiency in SQL, Excel, and business intelligence/data visualization tools (e.g. Google Data Studio, Tableau, Power BI).
  • A strong understanding of web analytics platforms (e.g. Google Analytics, Adobe Analytics) is also required.
  • This role involves developing comprehensive reporting dashboards and data visualizations to track and analyze digital marketing KPIs such as website traffic, lead generation, conversion rates, cost-per-acquisition, and return on ad spend.

About the Role:

  • As a Data Insights Manager, you'll be responsible for conducting in-depth analyses to uncover trends, identify areas of opportunity, and make data-driven recommendations to improve campaign performance.
  • You'll collaborate cross-functionally with account managers, media buyers, and creative teams to understand business objectives and align analytics initiatives.
  • Staying up-to-date on the latest digital marketing measurement best practices, tools, and technologies is essential for this role.
  • You'll effectively communicate analytical findings and proposed optimizations to both technical and non-technical stakeholders and clients.
  • Mentoring and training junior members of the analytics team to build a strong, capable department is also an important aspect of this role.

Requirements:

  • 4+ years of experience in digital marketing analytics or a related quantitative field
  • Proficiency in SQL, Excel, and business intelligence/data visualization tools (e.g. Google Data Studio, Tableau, Power BI)
  • Strong understanding of web analytics platforms (e.g. Google Analytics, Adobe Analytics)
  • Ability to translate complex data into actionable, easy-to-understand insights
  • Excellent communication and presentation skills
  • Bachelor's degree in a quantitative field preferred (e.g. statistics, economics, computer science)

We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.

Based in Boston, with a European hub in Dublin, we offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.



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