Vice President of Marketing Agency Leadership

4 days ago

Scottsdale, Arizona, United States Cardone Ventures Full time
Job Title: Vice President of Marketing Agency

Cardone Ventures is seeking an experienced Vice President of Marketing Agency to lead our Marketing Services team. As a key member of our executive team, you will be responsible for developing and executing our marketing strategy, driving growth, and delivering results for our clients.

About the Role

This is a leadership position that requires a high level of experience and understanding across all marketing functions, including digital and traditional marketing. You will oversee the development of marketing deliverables for our clients across various industries and hire and develop a high-performing team of data-driven marketers.

Key Responsibilities
  • Create a team and service that delivers new, qualified leads to our clients
  • Make strategic assessments and client services available on media, design, copy, search engine, email marketing, social media, and paid search capabilities
  • Oversee the creation of compelling marketing campaigns, from concept to execution, that drive brand awareness and engagement for our clients
  • Lead the 10X MS team to hit established targets for new clients, and retain clients by driving results for their marketing efforts
  • Manage and optimize the use of marketing technologies and platforms to enhance campaign effectiveness and measurement
  • Set and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact
  • Establish client marketing metrics to track the success of marketing efforts and provide regular reporting to stakeholders
  • Test, report, optimize, and analyze services performance to identify key levers and opportunities for marketing strategy improvements
  • Develop and implement client marketing plans that maximize team capacity, program return on investment, and client satisfaction to drive retention
  • Oversee the preparation, interpretation, and presentation of relevant analytic findings to key stakeholders
  • Oversee quality control and assurance processes to ensure client deliverables are free of errors
  • Make recommendations on department development, key investments, and innovations necessary within marketing services to the executive team to maintain a competitive advantage against our competitors
  • Develop subject matter expertise on industry-specific competitive landscapes, value propositioning, and industry trends for the broader organization
  • Develop and adhere to complex marketing budgets
  • Oversee marketing vendor relationships to ensure there is streamlined communication across all teams to deliver quality services/products to clients
  • Conduct WE Leadership responsibilities, including managing time off, conducting bi-weekly 1:1s, documenting disciplinary issues, managing incentive compensation payout, and conducting performance reviews
Requirements
  • Exceptional marketing and sales strategy or planning experience with business vision and ability to link marketing strategy and results to business and financial goals
  • Demonstrated experience in developing and implementing integrated marketing strategies across multiple channels (digital, traditional, social media, etc.)
  • Strong understanding of marketing technologies, automation tools, and data analytics platforms
  • Ability to collaborate with executives of the core business and brand creative team to guide and unify the creative direction of the Marketing agency
  • Understanding of how to successfully grow and scale a marketing agency, with insight to potential breakpoints and how to overcome them
  • Ability to craft a value proposition to clients for the marketing services
  • Demonstrated experience successfully leading a team of creatives
  • Understanding of current and emerging trends in digital marketing, mobile marketing, and automation
  • Ability to negotiate with strategic vendors in order to obtain favorable pricing
  • Understanding of digital, traditional, social media, and strategic marketing opportunities
What We Offer

We offer a comprehensive benefits package for full-time employees, including medical, dental, and vision for FT positions and their dependents, vacation and sick time policy that increases based on tenure with the company, three work-from-home days per month, employee assistance program, 401(k) with company match, pet insurance, competitive parental leave policy, employee wellness initiatives, professional development, and uncapped commission potential.

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