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Strategic Marketing Business Leader
2 weeks ago
Job Description:
As a Strategic Marketing Business Leader at Joseph Michaels International, you will play a pivotal role in driving marketing communications plans for all products and services designed to support Demand Generation goals and strengthen the brand perception as a leader in the market.
About This Opportunity:
We are seeking an experienced Marketing Program Manager to lead trade public relations and advertising efforts. The ideal candidate will have a proven track record of developing marketing communications strategies and plans that meet revenue goals and support new product launches.
Key Responsibilities:
- Develop comprehensive marketing communications strategies and plans in conjunction with Marketing Product Management to drive business growth and support new product launches.
- Champion New Product Commercialization Process, including marketing deliverables for the Accelerated Product Delivery (APD) stage-gate process.
- Maintain Commercialization Campaign and content calendars for the North America business.
Content Management:
The successful candidate will be responsible for developing a functional content calendar that ensures cross-functional contribution to educational content and providing required content for Demand Generation campaigns.
Additionally, they will establish workflows for requesting, creating, editing, publishing, and retiring content; create standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing.
This role requires leveraging market data to develop themes/topics and internal data to refine campaigns.
Trade Public Relations, Advertising, and Events:
- Develop relationships with trade associations and trade press to deliver effective media relations programs.
- Identify opportunities, set strategy, and organize public relations opportunities within North American industry events, trade shows, and retailer conferences.
- Project manage cross-functional teams as needed to ensure outstanding event participation designed to meet lead targets.
Requirements:
- 5+ years of progressive marketing experience in a business-to-business environment.
- Project Management skills, PMP preferred.
- Experience in building brand and marketing strategies.
- Knowledge of media landscape, trade advertising, public relations, web tools, and event marketing.
- Experience in creating integrated marketing communication plans, advertising messages, and promotional materials.
- Strong negotiation and influencing skills.
- MBA preferred, BA or BS acceptable.
- Ability to travel, estimate 20%.
Estimated Salary: $120,000 - $150,000 per annum, based on experience and qualifications.