App Measurement Product Specialist

5 days ago


San Jose, California, United States Tik Tok Full time
About the Role

We are looking for an experienced professional to lead our app measurement efforts at TikTok.

This role involves creating advertising products that cater to unique vertical needs, new monetization models, and various stages of the app lifecycle.

Responsibilities:

  • Leading the development of app signal & measurement solutions with expertise in performance ads and app signal, attribution, and measurement capabilities.
  • Designing go-to-market strategies for TikTok's App Measurement products.
  • Fostering thought leadership around key product launches and industry developments.
  • Crafting programs to encourage the adoption of attribution solutions.
  • Collaborating closely with Sales and Marketing Science teams to gain a deep understanding of user pain points.
  • Promoting the value proposition of new app measurement products.

Qualifications:

  • Bachelor's degree or higher.
  • At least 3 years of experience in product marketing or product management for digital ad products.
  • At least 3 years of experience in the digital advertising industry in a measurement capacity.
  • In-depth knowledge of app measurement industry solutions and experience working on qualitative and quantitative measurement of marketing campaigns.

Based on national averages and market conditions, we estimate the salary range for this role to be $150,000 - $220,000 per year.


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