Director of Brand Marketing
5 days ago
The Restaurant Zone is seeking an experienced Director of Brand Marketing to join our team in Las Vegas, NV. This role offers a competitive salary of $220,000 - $270,000 per year, plus performance-based bonuses. As a key member of our executive team, you will be responsible for leading all aspects of marketing, including advertising, promotional projects, customer insights, and market conditions.
About the JobThe ideal candidate will have 8+ years of marketing experience in QSR or related fields, with a strong understanding of the dessert or food and beverage industry. A Bachelor's Degree in Marketing, Business Administration, Communications, or a related field is required. The successful candidate will have extensive experience with digital and direct response marketing, as well as excellent storytelling skills and project management expertise.
Responsibilities- Oversee the entire marketing function for The Restaurant Zone, ensuring alignment with company goals and market trends.- Develop and execute creative marketing strategies that boost brand awareness and drive customer engagement in the fast-paced QSR environment.- Lead advertising and promotional campaigns aimed at both digital and traditional platforms to attract diverse demographics.- Analyze market conditions and utilize customer data to make informed, strategic decisions.- Spearhead content marketing, social media development, and digital marketing strategies tailored to the QSR and dessert sectors.- Manage cross-functional projects and collaborations with other teams, ensuring seamless marketing execution.
What We're Looking For- Strong attention to detail, analytical skills, and problem-solving abilities.- Outstanding communication and decision-making skills, with the ability to influence across all levels of the organization.- Flexibility to travel and work non-traditional hours, including evenings and weekends, as needed.
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