Public Relations Strategist
1 week ago
We are seeking an experienced Public Relations Strategist to join our team at Educational Testing Service (ETS). As a key member of our Communications department, you will be responsible for developing and implementing strategic communications campaigns that align with our business objectives.
Your primary focus will be on creating and maintaining positive relationships with media outlets, thought leaders, and other external stakeholders. You will also be responsible for crafting compelling content, including press releases, media alerts, articles, and social media posts, to showcase ETS's expertise and promote our brand.
Key Responsibilities:- Develop and implement comprehensive public relations strategies to enhance ETS's reputation and build brand awareness.
- Cultivate and maintain strong relationships with key media contacts, influencers, and thought leaders in the education sector.
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging across all channels.
- Create engaging content, including press releases, media alerts, articles, and social media posts, to showcase ETS's expertise and promote our brand.
- Monitor and analyze media coverage to inform and adjust PR strategies as needed.
Salary Range:$83,000 - $113,000 per year, depending on experience.
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