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Enrollment Management Data Analytics Lead

2 months ago

Radford, Virginia, United States Commonwealth of Virginia Full time

Job Summary:

The Commonwealth of Virginia seeks a highly skilled and experienced Director of Enrollment Management Data Analytics to join our team. As a key member of the Enrollment Management leadership team, the successful candidate will be responsible for extracting data values and insights from various data sources, both internal and external, to inform strategic decision-making for the University's undergraduate and graduate enrollment plans.

Key Responsibilities:

  • Extract data values and insights from various data sources to inform strategic decision-making
  • Develop and maintain data collection systems to optimize data efficiency and quality
  • Design, create, update, and evolve existing and new analytic reports using various visualization and reporting tools and techniques
  • Provide analysis to predict prospective student and applicant behavior throughout their engagement, using data and metrics to gain insights on how to improve retention over time
  • Evaluate lead generation campaign performance, communicate findings, and provide strategy recommendations for optimizing performance
  • Collaborate with cross-functional departments and across the university entities on data-related projects and initiatives
  • Provide ad-hoc analysis and assist on special projects, as assigned by the Vice President for Enrollment Management and Strategic Communications
  • Enrollment Management division liaison with the Office of Institutional Research

Requirements:

  • Ability to think strategically and creatively to provide data-informed solutions
  • Ability to build and sustain close and collaborative relationships with colleagues
  • Understanding of the enrollment functionality to include recruitment, financial aid, and student retention
  • Ability to perform work that is highly technical, including data analytics
  • Effective communication and presentation skills
  • Experience leveraging CRM to achieve enrollment success
  • Must have a team mentality and be able to operate effectively in an ever-changing environment
  • Evidence of creative projective modeling

Preferred Qualifications:

  • Predictive modeling and forecasting utilizing recruitment and enrollment data to assist with strategic decision-making for effective short- and long-term enrollment, recruitment, and persistence strategies
  • Design, create, update, and evolve existing and new analytic reports that leverage a variety of visualization and reporting tools and techniques
  • Provide analysis to predict prospective student and applicant behavior throughout their engagement, using data and metrics to gain insights on how to improve retention over time
  • Evaluate lead generation campaign performance, communicate findings, and provide strategy recommendations for optimizing performance
  • Oversee, develop, and implement data collection system strategies that optimize data efficiency and quality
  • Identify and interpret recruitment and retention trends or patterns in complex historical data sets to inform day-to-day enrollment management functions
  • Conduct a thorough analysis of daily, weekly, and monthly reports to reflect the overall performance
  • Communicate findings and results to a wide variety of audiences from University-level leadership to Enrollment Management peers
  • Collaborate with cross-functional departments and across the university entities on data-related projects and initiatives