Database Marketing Specialist
3 weeks ago
**Job Summary**
The Database Marketing Specialist is responsible for supporting and maintaining the execution and implementation of database strategies to maintain the security, integrity and precision of the database as it relates to all player reinvestment activities.
The successful candidate will be responsible for coordinating and monitoring the maintenance, integrity and security of several databases, developing and coding list segmentation for all direct and interactive marketing campaigns, and communicating requirements to the primary database vendor.
The ideal candidate will have strong organizational and interpersonal skills, discretion and ability to manage confidential information, and experience in gaming/hospitality industries.
**Essential Functions and Responsibilities**
- Coordinate and monitor the maintenance, integrity and security of several databases.
- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
- Performs data mining and queries of the database.
- Prepares data files for importing and/or exporting.
- Adjusts database settings as directed.
- Performs database integration and data manipulation of player databases(s).
The estimated salary for this role is **$55,000 - $70,000 per year**, depending on experience and qualifications.
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