Head of Media and Analytics

3 weeks ago


Seattle, Washington, United States Code Full time

Job Summary

The Senior Director of Channel Strategy and Insights at Code.org will be responsible for developing and executing a comprehensive media strategy that drives business growth and revenue.

About the Role

This senior leadership position requires a highly experienced professional with a proven track record in media strategy, analytics, and performance management. The successful candidate will have a deep understanding of the nonprofit sector and a passion for expanding access to computer science education.

Key Responsibilities

  • Media Strategy Development:
    • Develop and implement a comprehensive media strategy that aligns with business objectives and drives maximum impact across all marketing channels.
    • Create and manage budgets for media spend, ensuring efficient allocation of resources.
    • Monitor and report on media performance, identifying areas for improvement and opportunities for growth.
  • Analytics and Performance Management:
    • Develop and implement metrics and benchmarks to measure media performance and drive business growth.
    • Analyze data to identify trends, patterns, and areas for improvement, making recommendations for optimization and refinement.
    • Collaborate with cross-functional teams to ensure alignment across organizational activities and ensure media strategies meet the needs of all audience segments.
  • Leadership and Collaboration:
    • Foster a culture of collaboration and data-driven decision-making across teams, driving continuous optimization and innovation.
    • Provide guidance and support to channel managers, creative teams, and other stakeholders to ensure media strategies align with content and broader business and marketing objectives.
    • Collaborate with cross-functional teams to ensure alignment across organizational activities and ensure media strategies meet the needs of all audience segments.


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