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Digital Content Strategist
2 months ago
We are seeking a highly skilled Digital Content Specialist to join our team at McLaren USA. The successful candidate will be responsible for managing and monitoring our internet and intranet websites to support our corporate strategy.
Key Responsibilities- Develop Corporate Web Strategies: Collaborate with cross-functional teams to develop long-term corporate internet and intranet web strategies that align with our overall corporate goals and objectives.
- Research and Implement New Web Technologies: Research and evaluate new web technologies, trends, and best practices to drive innovation and improvement in our web presence.
- Coordinate Content and Functionality: Work with marketing, public relations, IT, content providers, vendors, compliance, and end-users to coordinate and manage content and functionality for our websites, including training and management of web content administrators.
- Oversee Website Conversions and Migrations: Oversee the conversion and migration of new subsidiary or service line websites, intranet, and patient portal, including analyzing current functionality, reviewing competitor websites, and making recommendations on website design, functionality, training, and implementation within budget and deadline.
- Maintain Production Standards: Ensure that our web communications meet identified standards for quality, compliance, and consistency of style, and encourage team members and departments to adhere to professional standards.
- Liaison with CMS Vendors and Users: Serve as a liaison between CMS vendors, users, and IT support to ensure seamless communication and resolution of technical issues.
- Contribute to Web/Digital Budget Preparation: Provide input into web/digital budget preparation and operate within designated budget parameters.
- Bachelor's degree or equivalent combination of education and experience in the web field.
- Three years of demonstrated experience coordinating website design and maintenance.
- Three years of project management experience.
- Understanding of and/or experience in various web design coding techniques (i.e. HTML, JavaScript, etc.).
- Demonstrated skill in various computer applications such as Word, Excel, Photoshop, and PowerPoint.
