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Business Analyst/Implementation Specialist

1 month ago

Dallas, Texas, United States Syntricate Technologies Full time
Job Summary:

We are seeking an experienced Business Analyst/Product Owner to support our product development and implementation projects, with a particular focus on SproutLoud, a comprehensive Through-Channel Marketing Automation (TCMA) platform.

The ideal candidate will have proven experience in business analysis and product ownership, driving requirements gathering, process optimization, and supporting cross-functional teams in delivering solutions that meet both business and technical objectives.


Key Responsibilities:
  • Serve as the Product Owner for projects involving SproutLoud implementation and optimization.
  • Gather and document detailed business requirements by engaging stakeholders across different business functions, ensuring alignment with business needs.
  • Act as a liaison between the business, IT, and external vendors to ensure successful delivery of product features and functionality.
  • Develop user stories, use cases, and acceptance criteria to support development teams in creating solutions that meet customer needs.
  • Conduct gap analysis, process mapping, and workflow documentation to support the implementation of SproutLoud and other marketing automation tools.
  • Work closely with project managers, developers, and QA teams to ensure timely delivery and proper testing of the implemented solutions.
  • Manage and prioritize the product backlog, ensuring alignment with overall business objectives.
  • Monitor project progress, report on key milestones, and manage stakeholder expectations throughout the project lifecycle.
  • Lead training and onboarding sessions for end users, ensuring a smooth adoption of the SproutLoud platform.
  • Identify risks and opportunities, providing recommendations for improvements in the system and processes.
  • Collaborate with marketing, sales, and IT teams to ensure seamless integration and optimal use of SproutLoud's features.

Qualifications:
  • Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.
  • 5+ years of experience as a Business Analyst or Product Owner, with at least 2 years of experience in marketing automation or similar tools.
  • Demonstrated experience supporting the implementation of SproutLoud or similar TCMA platforms is a must.
  • Strong understanding of marketing workflows, digital campaigns, and multi-channel marketing strategies.
  • Proven experience with Agile and Scrum methodologies.
  • Exceptional analytical, problem-solving, and communication skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Experience with project management and business process management tools (e.g., JIRA, Confluence, MS Project).
  • Knowledge of API integrations, data mapping, and reporting tools is a plus.

Benefits:
  • Competitive salary and benefits package.
  • Opportunity to work with innovative marketing automation tools.
  • Growth and development opportunities in a dynamic work environment.