Public Relations Specialist II

2 weeks ago


Shreveport, Louisiana, United States CHRISTUS Health Full time
Job Summary:

This position is responsible for developing and implementing effective communication strategies to promote CHRISTUS Health facilities and services. The Specialist will work closely with the Business Development and Outreach Department to create messages and promotional opportunities for external and internal audiences.

Key Responsibilities:

• Assist in evaluating and developing marketing public relations strategies to promote CHRISTUS facilities and services
• Coordinate with the Business Development and Outreach Department to develop messages and promotional opportunities for external and internal audiences
• Implement marketing strategies as directed by Senior Leadership and Director of Marketing to promote the various entities and services of CHRISTUS
• Develop communication plans and calendars for CHRISTUS messages among coordinators/liaisons, i.e., public relations, program development
• Develop communication plans and calendars to share program information among various audiences, i.e., Associates/Volunteers, physicians, community through internal and external newsletters, Medical Staff Bulletins, website, CHRISTUS Health, local media, etc
• Standardize and produce public relations materials
• Ensure that the CHRISTUS logo(s) and message are utilized according to CHRISTUS standards
• Coordinate materials required for health fairs, community education
• Measure monthly publicity tracking
• Write internal and external newsletter content as requested
• Other writing may be requested

Requirements:

Bachelor's Degree

Work Type:

Full Time

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