Marketing Manager for Young Adult Books

4 weeks ago


New York, New York, United States Scholastic Full time
Job Description:

The Opportunity:

Scholastic is seeking a creative and motivated Marketing Manager to develop and execute plans that promote our Young Adult books to their best advantage. This role focuses on campaigns that target teens and adult readers, working closely with our sales team and retailers.

This Marketing Manager will be responsible for managing campaigns for bestsellers, collaborating with the team to brainstorm, write, and execute marketing plans for Young Adult titles and series, and project managing the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles.

Key Responsibilities:

  • Manage campaigns for bestsellers, including Heartstopper, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, Brian Selznick, Sharon Cameron, Sharon Flake, Jennifer Donnelly, and Mason Deaver.
  • Collaborate with the team to brainstorm, write, and execute marketing plans for Young Adult titles and series.
  • Project manage the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles.
  • Work closely with the department assistant on the creation of Young Adult marketing materials, mailings, and other title-specific assets.
  • Strategize and follow-up on online presence for key titles, including websites and social media campaigns.
  • Write copy for creative jobs, including advertisements, social media, and website content.
  • Strategize and partner with the Unified Social Media team for I read YA's (Scholastic's Teen Community) title and seasonal campaigns.
  • Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed.
  • Maintain awareness of the book market and suggest new and innovative ways to market titles to teens, adults, and booksellers.

About Scholastic:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.

The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home.

With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online.

True to its mission of encouraging the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families.



  • New York, New York, United States Penguin Random House Full time

    Marketing Manager for Children's BooksAt Penguin Random House, we are seeking a highly skilled Marketing Manager to join our team. This role will be responsible for developing and executing marketing campaigns for our children's book titles. The ideal candidate will have a strong background in marketing and a passion for working with children's books.Key...


  • New York, New York, United States The New York Public Library Full time

    Job Title: Young Adult LibrarianThe New York Public Library is seeking a highly motivated and experienced Young Adult Librarian to join our team. As a key member of our Youth Services Department, you will be responsible for developing and implementing innovative programs and services for young adults aged 12-18.Key Responsibilities:Provide reference service...


  • New York, New York, United States Harry N Abrams Inc Full time

    About the RoleAbrams is seeking a seasoned editor to join our team in New York, NY. As a senior editor, you will be responsible for acquiring and editing approximately 10-12 titles per year, written by authors who speak to the commercial readership.Key Responsibilities:Acquire and edit lead-level titles with bestseller potentialMaintain a list of ~10 adult...


  • New York, New York, United States Oakwood Village Full time

    We are seeking a seasoned Publicist to join our team at Oakwood Village. This role will focus on promoting titles across various imprints, with a primary emphasis on romance and science fiction/fantasy genres.Main Responsibilities:Develop and execute multi-faceted publicity campaigns for multiple titles per seasonPlan and manage book tours, author...


  • New York, New York, United States Young & Rubicam Full time

    Job Opportunity at Young & RubicamWe are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. We have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology...


  • New York, New York, United States Penguin Random House Full time

    Penguin Random House is seeking a Publishing Assistant to support the Publishing Office. This role offers a great opportunity to learn about the publishing industry and overall marketplace. The Publishing Assistant will be involved in a wide variety of activities that support Penguin Young Reader's brands and business development efforts, including sales and...

  • Market Risk Manager

    4 weeks ago


    New York, New York, United States Barclays Full time

    Job Title: Market Risk ManagerAbout the Role:As a Market Risk Manager at Barclays, you will play a critical role in setting the risk appetite for the Trading portfolio and actively calibrating and monitoring limits. You will be responsible for collecting and analyzing market data from various sources, ensuring that risk is correctly captured, modeled, and...


  • New York, New York, United States Vita Health Full time

    Vita Health Services is a leading provider of high-quality mental health care and suicide services for adolescents, families, and adults.We deliver our suicide care interventions, general therapy, and psychiatry services through our cutting-edge telehealth platform.Our team of highly skilled and compassionate clinicians is dedicated to meeting our patients...


  • New York, New York, United States Abridge Al, Inc Full time

    Marketing Project ManagerAbridge Al, Inc is seeking a seasoned Marketing Project Manager to join our dynamic team. In this role, you will play a vital part in supporting our marketing efforts and ensuring that our campaigns are executed smoothly and efficiently.As a Marketing Project Manager at Abridge, you will be responsible for facilitating collaboration...


  • New York, New York, United States Guardian Life Insurance Company Full time

    Job SummaryThe Head of Wealth Management Marketing Strategist will lead the development and execution of marketing initiatives for the Wealth Management division. This role is critical for driving brand awareness, client engagement, and business growth through innovative marketing strategies and effective communication plans.Key ResponsibilitiesDevelop and...


  • New York, New York, United States NBCUniversal Full time

    We are seeking a seasoned Booking Producer to join our team at MSNBC's The ReidOut. This position requires a combination of exceptional interpersonal skills, a strong Rolodex, and the ability to navigate the fast-paced world of live television.The ideal candidate will have a proven track record of booking a wide variety of national and international...


  • New York, New York, United States Penguin Random House Full time

    Job SummaryWe are seeking a detail-oriented and collaborative Associate Manager to join our Brands and Licenses book team at Penguin Random House.In this role, you will be responsible for managing the complete book production process from release of layout files to warehouse delivery and archiving final files.This is a hybrid position with in-office...


  • New York, New York, United States Magnet Media Full time

    Event Marketing SpecialistWe are seeking a skilled professional to lead the marketing efforts for our upcoming in-person activation/event. The ideal candidate will be responsible for driving awareness, excitement, and participation leading up to the event, ensuring a high turnout of engaged attendees and successfully booking participants for the event.Key...


  • New York, New York, United States The Hartford Full time

    About the RoleThe Hartford is seeking a highly skilled P&C Middle Market Underwriter to join our team. As a key member of our underwriting team, you will be responsible for managing and underwriting a Middle Market book of business, analyzing agency books on a quarter-to-quarter basis, and applying underwriting guidelines to make informed decisions.Key...


  • New York, New York, United States Broadlume Full time

    Role OverviewWe're seeking a skilled Digital Marketing Account Manager to join our team at Broadlume. As a key member of our sales team, you will be responsible for building and maintaining strong relationships with our clients in the flooring industry. Your primary focus will be on managing a high-volume book of clients, establishing and maintaining strong...


  • New York, New York, United States Guardian Life Full time

    Job DescriptionThe Head of Wealth Management Marketing will be responsible for developing and executing a comprehensive marketing strategy for the Wealth Management division. This senior leadership role will drive brand awareness, client engagement, and business growth through innovative marketing strategies and effective communication plans.Key...


  • New York, New York, United States Penguin Random House Full time

    Marketing Assistant, Random House Children's BooksThe Random House Children's Books Marketing Department is seeking a highly motivated and detail-oriented Marketing Assistant to join our team. As a key member of our marketing team, you will work closely with the Senior Director of Trade Marketing and Strategic Development, the Executive Director of School &...


  • New York, New York, United States JULIEN FAREL LLC Full time

    At Julien Farel LLC, we're seeking a skilled Client Service/Booking Room Staff to join our team at our 10,000 square foot beauty and wellness mecca on Park Avenue in NYC. This is an exciting opportunity to grow with a well-known brand in the luxury beauty industry.We're looking for someone who is passionate about beauty and has a strong enthusiasm for...


  • New York, New York, United States Hispanic Technology Executive Council Full time

    Job SummaryThe Senior Vice President, Legal Entity & Booking Model Governance role is a highly strategic position within the Legal Entity & Booking Model Governance team. This role will contribute significantly to in-business booking model strategies and oversight of the end-to-end Global Booking Model Framework.Key ResponsibilitiesPartner with senior...


  • New York, New York, United States THE METROPOLITAN OPERA Full time

    Job SummaryThe Metropolitan Opera is seeking a skilled Patron and Young Associate Giving Officer to join our team. This role is responsible for managing the unassigned Patron renewal schedule and cultivating relationships with Patrons and prospects to drive up Patron acquisition and renewal rates.Key Responsibilities Manage Patron renewal schedule for...