Marketing Manager for Young Adult Books
4 days ago
The Opportunity:
Scholastic is seeking a creative and motivated Marketing Manager to develop and execute plans that promote our Young Adult books to their best advantage. This role focuses on campaigns that target teens and adult readers, working closely with our sales team and retailers.
This Marketing Manager will be responsible for managing campaigns for bestsellers, collaborating with the team to brainstorm, write, and execute marketing plans for Young Adult titles and series, and project managing the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles.
Key Responsibilities:
- Manage campaigns for bestsellers, including Heartstopper, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, Brian Selznick, Sharon Cameron, Sharon Flake, Jennifer Donnelly, and Mason Deaver.
- Collaborate with the team to brainstorm, write, and execute marketing plans for Young Adult titles and series.
- Project manage the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles.
- Work closely with the department assistant on the creation of Young Adult marketing materials, mailings, and other title-specific assets.
- Strategize and follow-up on online presence for key titles, including websites and social media campaigns.
- Write copy for creative jobs, including advertisements, social media, and website content.
- Strategize and partner with the Unified Social Media team for I read YA's (Scholastic's Teen Community) title and seasonal campaigns.
- Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed.
- Maintain awareness of the book market and suggest new and innovative ways to market titles to teens, adults, and booksellers.
About Scholastic:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.
The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home.
With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online.
True to its mission of encouraging the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families.
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