Digital Media Strategist

3 days ago


Chicago, Illinois, United States Point B Communications Full time

We're looking for a talented Digital Media Strategist to join our team at Point B Communications. In this role, you will be responsible for developing strategic digital media plans that drive business results.

Responsibilities:
  • Develop comprehensive digital media strategies aligned with business objectives
  • Manage digital media budgets effectively, ensuring optimal allocation across various channels and campaigns
  • Conduct research and analysis to understand target audiences, including demographics, behaviors, and preferences
  • Oversee digital media buying activities, negotiating contracts, and securing favorable rates and placements
  • Continuously monitor and optimize digital media campaigns to improve performance and maximize ROI
Requirements:
  • Bachelor's degree (or higher) in a related discipline
  • ~6+ years of experience developing strategic digital media recommendations in an agency setting
  • Strong leadership skills and experience leading a team of digital media professionals
  • Familiarity with social media platforms (i.e. Meta, LinkedIn, YouTube)

We offer a dynamic work environment, hybrid remote office, 1⁄2 day summer Fridays, top-tier medical, dental and life insurance, and a bright, newly finished office.



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