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Milwaukee Area Beverage Sales Specialist

2 months ago

Milwaukee, Wisconsin, United States Schilling Cider Full time
Job Overview

Bring your enthusiasm and expertise to the world of craft beverages. At Schilling Cider, we are dedicated to fostering a vibrant and efficient work environment for our team members. Our culture promotes innovation and ongoing development, offering numerous pathways for growth, regardless of your starting point.

We are in search of a Milwaukee Area Beverage Sales Specialist (also known as Beverage Advocate) to enhance our expanding Sales team. The ideal candidate possesses a strong passion for cider, enjoys the art of fermentation, and is both optimistic and highly driven to learn and advance in a swiftly growing sector. This role entails engaging with both off-premise and on-premise accounts to boost sales and market presence through effective product distribution, promotional displays, and marketing initiatives. The position will primarily focus on the retail execution of Schilling Cider brands, with approximately 85% of the time spent in the field. The designated area for this role encompasses the entire state of Wisconsin, with a significant focus on the Milwaukee and Madison metropolitan regions.

At Schilling Cider, we have always aimed to cultivate a fun and productive workplace that every team member can take pride in. Our commitment to creativity and continuous improvement ensures that there are many opportunities for growth, no matter where you begin your journey. Bring your passion for craft beverages and your experience to Schilling Cider.

** Schilling Cider is an Equal Opportunity Employer **

Research indicates that women and individuals from diverse backgrounds may hesitate to apply for positions unless they feel they meet all outlined qualifications. We are primarily focused on identifying the best candidate for the role, and that individual may come from a non-traditional background. We encourage you to apply, even if you are uncertain about meeting every qualification described. If you have questions regarding your fit for this position, please feel free to reach out to discuss your application.

Key Responsibilities

Field Execution:

  • Develop and implement the Schilling sales strategy to expand the Wisconsin market, particularly in major urban areas.
  • Collaborate closely with the Senior Director of Sales for the Midwest & Mid-Atlantic to formulate and execute Weekly, Monthly, and Quarterly Plans aimed at achieving annual market objectives.
  • Establish and nurture strategic partnerships with key retailers.
  • Represent Schilling Cider at various festivals, dinners, tastings, and events within the territory.
  • Enhance distribution while educating retailers, restaurateurs, and consumers about the Schilling Cider portfolio.
  • Engage with the existing account base to secure new distribution, execute promotional activities, and increase market share.
  • Identify new business opportunities to boost volume, distribution, and market share within the assigned area.
  • Recognize retail opportunities and effectively sell and execute against those prospects.
  • Ensure proper merchandising of products and point-of-sale materials in accordance with brand standards.
  • Drive sales by maintaining and increasing shelf visibility and positioning.
  • Coordinate events and promotions to enhance brand awareness and stimulate sales.
  • Execute monthly Chain Account initiatives – addressing authorization gaps, securing displays, merchandising shelves/backstock, providing POS support, and implementing company programs.
  • Maintain clear and effective communication with distributor partners regarding retail opportunities and authorizations.
  • Provide essential feedback to Chain Account and Marketing teams regarding retail successes and challenges.
  • Achieve sales targets in alignment with our CIDER Selling Process.
  • Coordinate and conduct General Sales Meetings with all wholesaler channel teams.

Sales Administration:

  • Compile and submit reports on the assigned area and general market information to the management team and wholesaler.
  • Keep the business calendar updated and scheduled 60 days in advance.
  • Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively.
  • Recap weekly KARMA achievements to the wholesaler.
  • Communicate chain activity, new product launches, and incentive opportunities.
  • Adapt various aspects of distributor management based on business needs.
  • Coordinate with the wholesaler on commitment closure opportunities.

Ideal Candidates:

  • Exemplify leadership and take initiative.
  • Possess a genuine entrepreneurial spirit.
  • Can work independently as well as collaboratively within a team.
  • Are energetic, outgoing, organized, and motivated problem solvers.
  • Have a passion for craft cider and a deep understanding of the local craft market.
  • Demonstrate strong sales, communication, and presentation skills.
  • Willing to travel multiple times throughout the year.
  • Have prior sales experience in the alcoholic beverage industry.
  • Desire to establish a long-term career path within Schilling Cider.

Requirements

  • Must be at least 21 years of age.
  • Must be fully vaccinated for COVID-19, including a completed booster shot.
  • Currently reside in or be within commuting distance to the Milwaukee Metro area.
  • Demonstrate a passion for cider and the beverage industry.
  • Possess a valid Driver's License with a clean driving record.
  • Comfortable with mobile technology and the Microsoft Office suite.
  • Ability to handle and lift 30lb cases and team lift kegs.
  • Willingness to occasionally work evenings and weekends.
  • Lead by example and take initiative; be approachable and outgoing.
  • Self-driven and self-motivated.
  • Ability to work independently and as part of a team.
  • Exemplify the company's values while representing our brands.
  • Seek assistance when necessary.

Benefits

  • Starting salary of $55,000 to $60,000 annually, plus bonus OTE, based on experience and qualifications.
  • Medical, dental, and vision coverage.
  • Company-provided electric vehicle.
  • Retirement plan with employer matching.
  • Paid vacation, sick leave, and holidays.
  • Annual hobby stipend.
  • Access to cider, of course.
  • A fun working environment in a growing industry.

About Schilling Cider

Founded in a garage in 2012, Schilling Cider has grown significantly while maintaining the spirit of crafting bold, flavor-forward ciders and continually seeking improvement. As the second largest cider producer in the US, our growth has been supported by the installation of a high-speed canning line capable of 1,200cpm. We are looking to expand our team to help maintain our equipment and enhance our processes. While we may no longer operate from a garage, the same culture and drive continue to shape our present and future endeavors.

Schilling Cider is dedicated to crafting world-class beverages that elevate everyday moments. Our core values guide our daily work and help us create an engaging, enjoyable, and rewarding workplace.