Marketing Content and Design Specialist
4 weeks ago
We are seeking a highly skilled Marketing Content and Design Specialist to join our team at Herrmann Ultrasonics Inc. in Bartlett, IL.
This is a fully onsite role that requires strong organizational skills, self-motivation, and the ability to effectively identify and implement solutions.
The successful candidate will support our digital marketing initiatives, driving brand awareness and lead generation for diverse business units.
Key Responsibilities:- Content Development: Create engaging, prospect-centric content based on Key Buying Factors for B2B audiences, utilizing sources such as interviews, industry articles, conferences, and expert insights.
- Digital Marketing Strategy: Utilize critical thinking to interpret Google Analytics and web traffic data, driving improvements in website performance and optimizing outbound email campaigns to increase leads and response rates.
- Content Calendar Execution: Develop and manage content calendars across various business units for webinars, email, and social media campaigns, involving content creation, design, and ongoing performance measurement to ensure continuous improvement.
- Education: Bachelor's degree in Marketing, Business, or Communications.
- Experience: 5 years in B2B marketing.
- Technical Skills:
- Proficiency in digital writing and marketing strategies.
- Experience with social media management platforms, such as Sprout Social.
- Intermediate to advanced skills in Adobe Suite for designing graphics and videos.
- Industry Knowledge: Preferred experience in manufacturing or engineering.
- CRM Expertise: 3-5 years with systems like Salesforce, ServiceNow, or HubSpot.
- Communication Skills: Exceptional written and verbal communication, with demonstrated success in creating engaging content for websites, white papers, landing pages, and email campaigns.
- A competitive salary of $65,000 - $75,000 per year, commensurate with experience.
- Various health plans, including Flexible Spending Account, dental insurance, vision insurance, short-term and long-term disability insurance, and life insurance.
- A 401(k) plan with generous paid holidays and vacation days.
- A standardized bonus based on employee and company performance.
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