Marketing Content and Design Specialist

4 weeks ago


Bartlett, Illinois, United States Herrmann Ultrasonics Inc. Full time
About the Role

We are seeking a highly skilled Marketing Content and Design Specialist to join our team at Herrmann Ultrasonics Inc. in Bartlett, IL.

This is a fully onsite role that requires strong organizational skills, self-motivation, and the ability to effectively identify and implement solutions.

The successful candidate will support our digital marketing initiatives, driving brand awareness and lead generation for diverse business units.

Key Responsibilities:
  1. Content Development: Create engaging, prospect-centric content based on Key Buying Factors for B2B audiences, utilizing sources such as interviews, industry articles, conferences, and expert insights.
  2. Digital Marketing Strategy: Utilize critical thinking to interpret Google Analytics and web traffic data, driving improvements in website performance and optimizing outbound email campaigns to increase leads and response rates.
  3. Content Calendar Execution: Develop and manage content calendars across various business units for webinars, email, and social media campaigns, involving content creation, design, and ongoing performance measurement to ensure continuous improvement.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or Communications.
  • Experience: 5 years in B2B marketing.
  • Technical Skills:
    • Proficiency in digital writing and marketing strategies.
    • Experience with social media management platforms, such as Sprout Social.
    • Intermediate to advanced skills in Adobe Suite for designing graphics and videos.
  • Industry Knowledge: Preferred experience in manufacturing or engineering.
  • CRM Expertise: 3-5 years with systems like Salesforce, ServiceNow, or HubSpot.
  • Communication Skills: Exceptional written and verbal communication, with demonstrated success in creating engaging content for websites, white papers, landing pages, and email campaigns.
Compensation and Benefits:
  • A competitive salary of $65,000 - $75,000 per year, commensurate with experience.
  • Various health plans, including Flexible Spending Account, dental insurance, vision insurance, short-term and long-term disability insurance, and life insurance.
  • A 401(k) plan with generous paid holidays and vacation days.
  • A standardized bonus based on employee and company performance.


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