Current jobs related to Digital Marketing Planner - Wadsworth, Ohio - Enthusiast Auto Holdings

  • Restaurant Operations Manager

    2 months ago

    Wadsworth, Nevada, United States Pilot Company Full time

    Pilot Company Restaurant Assistant ManagerPilot Company is a leading network of travel centers with over 30,000 team members and more than 750 retail and fueling locations across 44 states and six Canadian provinces.Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services...

Digital Marketing Planner

2 months ago

Wadsworth, Ohio, United States Enthusiast Auto Holdings Full time
About the Role

We are seeking a highly skilled Marketing Planner to join our team at Enthusiast Auto Holdings. As a Marketing Planner, you will play a key role in developing and executing a proactive marketing and promotional calendar that drives sales and margin targets for our banners.

Key Responsibilities
  • Develop and execute a marketing calendar across assigned banners, including major promotions and seasonal themes.
  • Work closely with leadership teams across banner companies to understand their current marketing cadence and align with cross-banner vendor promotions.
  • Forecast demand from marketing activities to provide guidance to sourcing and purchasing teams on upcoming inventory buys.
  • Collaborate with the marketing team to develop and execute website, digital, and social marketing initiatives.
  • Manage project tickets for design projects, prioritize and track deadlines, and communicate with stakeholders regarding project progress.
  • Work with Sourcing and Product teams to manage vendor outreach as needed for promotional support.
  • Leverage business intelligence and site analytics to identify opportunities to grow our businesses.
  • Create and implement tailored marketing plans for new products and campaigns based on individual requirements.
  • Develop contingency plans to drive growth if targets are not met.
Requirements
  • Minimum 3-5 years of digital marketing experience, particularly with web, social, and emerging technologies.
  • Strong analytical skills, with ability to review metrics and identify root causes.
  • Highly organized, with ability to manage and prioritize multiple projects simultaneously.
  • Excellent interpersonal and communication skills, with ability to collaborate with cross-functional teams.
  • Proficient in Excel and Google Sheets.
  • Bachelor's Degree in marketing, merchandising, statistics, management, communications, or other related fields.
What Success Looks Like
  • Marketing plans are established up to 6 months in advance, fine-tuned at least one month in advance, and clearly communicated to all stakeholders.
  • Demand revenue and GM% meet or exceed budget targets on assigned banners.
  • Regular communication with leadership at assigned banners to ensure they are up to speed on results and actions taken to drive growth.
  • Strong working relationships with Sales, Customer Service, Fulfillment, Sourcing, Product, and Marketing teams.