Brand Strategy Director

3 weeks ago


Jasper, Indiana, United States Hoosier Hills Full time
Job Overview

Hoosier Hills Credit Union is seeking an experienced brand marketing leader to drive business growth and foster long-term loyalty among our members. As Vice President of Brand Marketing, you will be responsible for developing and executing a robust brand strategy, leveraging your expertise in creative marketing and storytelling.

Main Responsibilities:

  • Collaborate with cross-functional teams to create targeted marketing campaigns, advertising materials, and initiatives promoting our products and services.
  • Lead efforts to grow membership, increase wallet share, and deliver timely, relevant products and services meeting member needs.
  • Promote our brand through partnerships with trade associations, industry organizations, and community groups.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field; a master's degree is a plus.
  • At least 5 years of experience in brand marketing, with a proven track record in strategic planning, team leadership, and campaign execution.
  • Strong ability to lead, inspire, and develop a marketing team, fostering a culture of collaboration and creativity.


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